# SeeGULL: A Stereotype Benchmark with Broad Geo-Cultural Coverage Leveraging Generative Models

arXiv: https://arxiv.org/abs/2305.11840 · HTML: https://mlsanity.com/paper/2305.11840/

## Key facts

- Cited by 66 papers in the map (data through 14 Oct 2026).
- Builds on 25 of its 57 references that are in the map.
- First posted on arXiv 19 May 2023.

## Builds on (most cited first, 25 of 25)

- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [PaLM: Scaling Language Modeling with Pathways](https://mlsanity.com/paper/2204.02311/) (2022)
- [On the Opportunities and Risks of Foundation Models](https://mlsanity.com/paper/2108.07258/) (2021)
- [XLNet: Generalized Autoregressive Pretraining for Language Understanding](https://mlsanity.com/paper/1906.08237/) (2019)
- [Deep contextualized word representations](https://mlsanity.com/paper/1802.05365/) (2018)
- [DeBERTa: Decoding-enhanced BERT with Disentangled Attention](https://mlsanity.com/paper/2006.03654/) (2020)
- [Multitask Prompted Training Enables Zero-Shot Task Generalization](https://mlsanity.com/paper/2110.08207/) (2021)
- [Man is to Computer Programmer as Woman is to Homemaker? Debiasing Word Embeddings](https://mlsanity.com/paper/1607.06520/) (2016)
- [Language (Technology) is Power: A Critical Survey of "Bias" in NLP](https://mlsanity.com/paper/2005.14050/) (2020)
- [StereoSet: Measuring stereotypical bias in pretrained language models](https://mlsanity.com/paper/2004.09456/) (2020)
- [CrowS-Pairs: A Challenge Dataset for Measuring Social Biases in Masked Language Models](https://mlsanity.com/paper/2010.00133/) (2020)
- [BBQ: A Hand-Built Bias Benchmark for Question Answering](https://mlsanity.com/paper/2110.08193/) (2021)
- [Gender Bias in Coreference Resolution: Evaluation and Debiasing Methods](https://mlsanity.com/paper/1804.06876/) (2018)
- [The Woman Worked as a Babysitter: On Biases in Language Generation](https://mlsanity.com/paper/1909.01326/) (2019)
- [UnifiedQA: Crossing Format Boundaries With a Single QA System](https://mlsanity.com/paper/2005.00700/) (2020)
- [Null It Out: Guarding Protected Attributes by Iterative Nullspace Projection](https://mlsanity.com/paper/2004.07667/) (2020)
- [Challenges and Strategies in Cross-Cultural NLP](https://mlsanity.com/paper/2203.10020/) (2022)
- [Data Cards: Purposeful and Transparent Dataset Documentation for Responsible AI](https://mlsanity.com/paper/2204.01075/) (2022)
- [UnQovering Stereotyping Biases via Underspecified Questions](https://mlsanity.com/paper/2010.02428/) (2020)
- [On Releasing Annotator-Level Labels and Information in Datasets](https://mlsanity.com/paper/2110.05699/) (2021)
- [On Measuring and Mitigating Biased Inferences of Word Embeddings](https://mlsanity.com/paper/1908.09369/) (2019)
- [CrowdWorkSheets: Accounting for Individual and Collective Identities Underlying Crowdsourced Dataset Annotation](https://mlsanity.com/paper/2206.08931/) (2022)
- [Re-contextualizing Fairness in NLP: The Case of India](https://mlsanity.com/paper/2209.12226/) (2022)
- [OSCaR: Orthogonal Subspace Correction and Rectification of Biases in Word Embeddings](https://mlsanity.com/paper/2007.00049/) (2020)

## Built on by (most cited first, 30 of 66)

- [Towards Measuring and Modeling "Culture" in LLMs: A Survey](https://mlsanity.com/paper/2403.15412/) (2024)
- [CVQA: Culturally-diverse Multilingual Visual Question Answering Benchmark](https://mlsanity.com/paper/2406.05967/) (2024)
- [NormAd: A Framework for Measuring the Cultural Adaptability of Large Language Models](https://mlsanity.com/paper/2404.12464/) (2024)
- [Culture is Not Trivia: Sociocultural Theory for Cultural NLP](https://mlsanity.com/paper/2502.12057/) (2025)
- [IndiBias: A Benchmark Dataset to Measure Social Biases in Language Models for Indian Context](https://mlsanity.com/paper/2403.20147/) (2024)
- [Beyond Aesthetics: Cultural Competence in Text-to-Image Models](https://mlsanity.com/paper/2407.06863/) (2024)
- [ViSAGe: A Global-Scale Analysis of Visual Stereotypes in Text-to-Image Generation](https://mlsanity.com/paper/2401.06310/) (2024)
- [Culturally Aware and Adapted NLP: A Taxonomy and a Survey of the State of the Art](https://mlsanity.com/paper/2406.03930/) (2024)
- [Building Socio-culturally Inclusive Stereotype Resources with Community Engagement](https://mlsanity.com/paper/2307.10514/) (2023)
- [SeeGULL Multilingual: a Dataset of Geo-Culturally Situated Stereotypes](https://mlsanity.com/paper/2403.05696/) (2024)
- [Extrinsic Evaluation of Cultural Competence in Large Language Models](https://mlsanity.com/paper/2406.11565/) (2024)
- [Fairness through Difference Awareness: Measuring Desired Group Discrimination in LLMs](https://mlsanity.com/paper/2502.01926/) (2025)
- [Towards Geographic Inclusion in the Evaluation of Text-to-Image Models](https://mlsanity.com/paper/2405.04457/) (2024)
- [Diffusion Models Through a Global Lens: Are They Culturally Inclusive?](https://mlsanity.com/paper/2502.08914/) (2025)
- [Towards Auditing Large Language Models: Improving Text-based Stereotype Detection](https://mlsanity.com/paper/2311.14126/) (2023)
- [Social Bias in Large Language Models For Bangla: An Empirical Study on Gender and Religious Bias](https://mlsanity.com/paper/2407.03536/) (2024)
- [HumT DumT: Measuring and controlling human-like language in LLMs](https://mlsanity.com/paper/2502.13259/) (2025)
- [How Are LLMs Mitigating Stereotyping Harms? Learning from Search Engine Studies](https://mlsanity.com/paper/2407.11733/) (2024)
- [FairI Tales: Evaluation of Fairness in Indian Contexts with a Focus on Bias and Stereotypes](https://mlsanity.com/paper/2506.23111/) (2025)
- [How Well Do LLMs Identify Cultural Unity in Diversity?](https://mlsanity.com/paper/2408.05102/) (2024)
- [OASIS Uncovers: High-Quality T2I Models, Same Old Stereotypes](https://mlsanity.com/paper/2501.00962/) (2025)
- [Meta-Cultural Competence: Climbing the Right Hill of Cultural Awareness](https://mlsanity.com/paper/2502.09637/) (2025)
- [JBBQ: Japanese Bias Benchmark for Analyzing Social Biases in Large Language Models](https://mlsanity.com/paper/2406.02050/) (2024)
- [HEARTS: A Holistic Framework for Explainable, Sustainable and Robust Text Stereotype Detection](https://mlsanity.com/paper/2409.11579/) (2024)
- [BharatBBQ: A Multilingual Bias Benchmark for Question Answering in the Indian Context](https://mlsanity.com/paper/2508.07090/) (2025)
- [Multilingual Amnesia: On the Transferability of Unlearning in Multilingual LLMs](https://mlsanity.com/paper/2601.05641/) (2026)
- [Towards Region-aware Bias Evaluation Metrics](https://mlsanity.com/paper/2406.16152/) (2024)
- [Towards Geo-Culturally Grounded LLM Generations](https://mlsanity.com/paper/2502.13497/) (2025)
- [Is It Bad to Work All the Time? Cross-Cultural Evaluation of Social Norm Biases in GPT-4](https://mlsanity.com/paper/2505.18322/) (2025)
- [Evaluating and Improving Robustness in Large Language Models: A Survey and Future Directions](https://mlsanity.com/paper/2506.11111/) (2025)

## Abstract (arXiv)

Stereotype benchmark datasets are crucial to detect and mitigate social stereotypes about groups of people in NLP models. However, existing datasets are limited in size and coverage, and are largely restricted to stereotypes prevalent in the Western society. This is especially problematic as language technologies gain hold across the globe. To address this gap, we present SeeGULL, a broad-coverage stereotype dataset, built by utilizing generative capabilities of large language models such as PaLM, and GPT-3, and leveraging a globally diverse rater pool to validate the prevalence of those stereotypes in society. SeeGULL is in English, and contains stereotypes about identity groups spanning 178 countries across 8 different geo-political regions across 6 continents, as well as state-level identities within the US and India. We also include fine-grained offensiveness scores for different stereotypes and demonstrate their global disparities. Furthermore, we include comparative annotations about the same groups by annotators living in the region vs. those that are based in North America, and demonstrate that within-region stereotypes about groups differ from those prevalent in North America. CONTENT WARNING: This paper contains stereotype examples that may be offensive.