# Do LLMs Understand User Preferences? Evaluating LLMs On User Rating Prediction

arXiv: https://arxiv.org/abs/2305.06474 · HTML: https://mlsanity.com/paper/2305.06474/

## Key facts

- Cited by 116 papers in the map (data through 14 Oct 2026).
- Builds on 27 of its 44 references that are in the map.
- First posted on arXiv 10 May 2023.

## Builds on (most cited first, 27 of 27)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [LLaMA: Open and Efficient Foundation Language Models](https://mlsanity.com/paper/2302.13971/) (2023)
- [Self-Consistency Improves Chain of Thought Reasoning in Language Models](https://mlsanity.com/paper/2203.11171/) (2022)
- [PaLM: Scaling Language Modeling with Pathways](https://mlsanity.com/paper/2204.02311/) (2022)
- [Deep reinforcement learning from human preferences](https://mlsanity.com/paper/1706.03741/) (2017)
- [Finetuned Language Models Are Zero-Shot Learners](https://mlsanity.com/paper/2109.01652/) (2021)
- [OPT: Open Pre-trained Transformer Language Models](https://mlsanity.com/paper/2205.01068/) (2022)
- [Learning to summarize from human feedback](https://mlsanity.com/paper/2009.01325/) (2020)
- [Emergent Abilities of Large Language Models](https://mlsanity.com/paper/2206.07682/) (2022)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [Neural Collaborative Filtering](https://mlsanity.com/paper/1708.05031/) (2017)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [Text Summarization with Pretrained Encoders](https://mlsanity.com/paper/1908.08345/) (2019)
- [Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)](https://mlsanity.com/paper/2203.13366/) (2022)
- [Learning Deep Transformer Models for Machine Translation](https://mlsanity.com/paper/1906.01787/) (2019)
- [Chat-REC: Towards Interactive and Explainable LLMs-Augmented Recommender System](https://mlsanity.com/paper/2303.14524/) (2023)
- [Is ChatGPT a Good Recommender? A Preliminary Study](https://mlsanity.com/paper/2304.10149/) (2023)
- [M6-Rec: Generative Pretrained Language Models are Open-Ended Recommender Systems](https://mlsanity.com/paper/2205.08084/) (2022)
- [M6: A Chinese Multimodal Pretrainer](https://mlsanity.com/paper/2103.00823/) (2021)
- [Zero-Shot Next-Item Recommendation using Large Pretrained Language Models](https://mlsanity.com/paper/2304.03153/) (2023)
- [Towards Making the Most of BERT in Neural Machine Translation](https://mlsanity.com/paper/1908.05672/) (2019)
- [Learning-to-Rank with BERT in TF-Ranking](https://mlsanity.com/paper/2004.08476/) (2020)
- [Pre-trained Language Model based Ranking in Baidu Search](https://mlsanity.com/paper/2105.11108/) (2021)
- [Take a Fresh Look at Recommender Systems from an Evaluation Standpoint](https://mlsanity.com/paper/2210.04149/) (2022)

## Built on by (most cited first, 30 of 116)

- [A Survey on Large Language Models for Recommendation](https://mlsanity.com/paper/2305.19860/) (2023)
- [Large Language Models are Zero-Shot Rankers for Recommender Systems](https://mlsanity.com/paper/2305.08845/) (2023)
- [From Persona to Personalization: A Survey on Role-Playing Language Agents](https://mlsanity.com/paper/2404.18231/) (2024)
- [Recommender Systems in the Era of Large Language Models (LLMs)](https://mlsanity.com/paper/2307.02046/) (2023)
- [Recommendation as Instruction Following: A Large Language Model Empowered Recommendation Approach](https://mlsanity.com/paper/2305.07001/) (2023)
- [How Can Recommender Systems Benefit from Large Language Models: A Survey](https://mlsanity.com/paper/2306.05817/) (2023)
- [Recommender AI Agent: Integrating Large Language Models for Interactive Recommendations](https://mlsanity.com/paper/2308.16505/) (2023)
- [RecMind: Large Language Model Powered Agent For Recommendation](https://mlsanity.com/paper/2308.14296/) (2023)
- [Large Language Models as Zero-Shot Conversational Recommenders](https://mlsanity.com/paper/2308.10053/) (2023)
- [AgentCF: Collaborative Learning with Autonomous Language Agents for Recommender Systems](https://mlsanity.com/paper/2310.09233/) (2023)
- [When Large Language Models Meet Personalization: Perspectives of Challenges and Opportunities](https://mlsanity.com/paper/2307.16376/) (2023)
- [ReLLa: Retrieval-enhanced Large Language Models for Lifelong Sequential Behavior Comprehension in Recommendation](https://mlsanity.com/paper/2308.11131/) (2023)
- [User-LLM: Efficient LLM Contextualization with User Embeddings](https://mlsanity.com/paper/2402.13598/) (2024)
- [Personalized Pieces: Efficient Personalized Large Language Models through Collaborative Efforts](https://mlsanity.com/paper/2406.10471/) (2024)
- [Large Language Models are Competitive Near Cold-start Recommenders for Language- and Item-based Preferences](https://mlsanity.com/paper/2307.14225/) (2023)
- [HLLM: Enhancing Sequential Recommendations via Hierarchical Large Language Models for Item and User Modeling](https://mlsanity.com/paper/2409.12740/) (2024)
- [A Review of Modern Recommender Systems Using Generative Models (Gen-RecSys)](https://mlsanity.com/paper/2404.00579/) (2024)
- [LlamaRec: Two-Stage Recommendation using Large Language Models for Ranking](https://mlsanity.com/paper/2311.02089/) (2023)
- [Rethinking the Evaluation for Conversational Recommendation in the Era of Large Language Models](https://mlsanity.com/paper/2305.13112/) (2023)
- [Evaluating Large Language Models as Generative User Simulators for Conversational Recommendation](https://mlsanity.com/paper/2403.09738/) (2024)
- [Exploring Large Language Model for Graph Data Understanding in Online Job Recommendations](https://mlsanity.com/paper/2307.05722/) (2023)
- [Measuring What Makes You Unique: Difference-Aware User Modeling for Enhancing LLM Personalization](https://mlsanity.com/paper/2503.02450/) (2025)
- [CoRAL: Collaborative Retrieval-Augmented Large Language Models Improve Long-tail Recommendation](https://mlsanity.com/paper/2403.06447/) (2024)
- [Knowledge-Augmented Large Language Models for Personalized Contextual Query Suggestion](https://mlsanity.com/paper/2311.06318/) (2023)
- [A Survey on Personalized Alignment -- The Missing Piece for Large Language Models in Real-World Applications](https://mlsanity.com/paper/2503.17003/) (2025)
- [TravelAgent: An AI Assistant for Personalized Travel Planning](https://mlsanity.com/paper/2409.08069/) (2024)
- [Advances and Open Challenges in Federated Foundation Models](https://mlsanity.com/paper/2404.15381/) (2024)
- [PersonaX: A Recommendation Agent Oriented User Modeling Framework for Long Behavior Sequence](https://mlsanity.com/paper/2503.02398/) (2025)
- [SimUSER: Simulating User Behavior with Large Language Models for Recommender System Evaluation](https://mlsanity.com/paper/2504.12722/) (2025)
- [AI PERSONA: Towards Life-long Personalization of LLMs](https://mlsanity.com/paper/2412.13103/) (2024)

## Abstract (arXiv)

Large Language Models (LLMs) have demonstrated exceptional capabilities in generalizing to new tasks in a zero-shot or few-shot manner. However, the extent to which LLMs can comprehend user preferences based on their previous behavior remains an emerging and still unclear research question. Traditionally, Collaborative Filtering (CF) has been the most effective method for these tasks, predominantly relying on the extensive volume of rating data. In contrast, LLMs typically demand considerably less data while maintaining an exhaustive world knowledge about each item, such as movies or products. In this paper, we conduct a thorough examination of both CF and LLMs within the classic task of user rating prediction, which involves predicting a user's rating for a candidate item based on their past ratings. We investigate various LLMs in different sizes, ranging from 250M to 540B parameters and evaluate their performance in zero-shot, few-shot, and fine-tuning scenarios. We conduct comprehensive analysis to compare between LLMs and strong CF methods, and find that zero-shot LLMs lag behind traditional recommender models that have the access to user interaction data, indicating the importance of user interaction data. However, through fine-tuning, LLMs achieve comparable or even better performance with only a small fraction of the training data, demonstrating their potential through data efficiency.