# Can LLMs Capture Human Preferences?

arXiv: https://arxiv.org/abs/2305.02531 · HTML: https://mlsanity.com/paper/2305.02531/

## Key facts

- Cited by 6 papers in the map (data through 14 Oct 2026).
- Placed in Human values and AI feedback alignment, one of 10 directions in LLM alignment / RLHF / preference optimisation.
- Builds on 7 of its 48 references that are in the map.
- First posted on arXiv 4 May 2023.

## Placed in

- LLM alignment / RLHF / preference optimisation / [Human values and AI feedback alignment](https://mlsanity.com/alignment/human-values-and-ai-feedback-alignment/)

## Builds on (most cited first, 7 of 7)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Chain-of-Thought Prompting Elicits Reasoning in Large Language Models](https://mlsanity.com/paper/2201.11903/) (2022)
- [Sparks of Artificial General Intelligence: Early experiments with GPT-4](https://mlsanity.com/paper/2303.12712/) (2023)
- [Fantastically Ordered Prompts and Where to Find Them: Overcoming Few-Shot Prompt Order Sensitivity](https://mlsanity.com/paper/2104.08786/) (2021)
- [Out of One, Many: Using Language Models to Simulate Human Samples](https://mlsanity.com/paper/2209.06899/) (2022)
- [Transformers Learn Shortcuts to Automata](https://mlsanity.com/paper/2210.10749/) (2022)
- [Unveiling Transformers with LEGO: a synthetic reasoning task](https://mlsanity.com/paper/2206.04301/) (2022)

## Built on by (most cited first, 6 of 6)

- [Toward LLM-Agent-Based Modeling of Transportation Systems: A Conceptual Framework](https://mlsanity.com/paper/2412.06681/) (2024)
- [Distributive Fairness in Large Language Models: Evaluating Alignment with Human Values](https://mlsanity.com/paper/2502.00313/) (2025)
- [Aligning LLM with human travel choices: a persona-based embedding learning approach](https://mlsanity.com/paper/2505.19003/) (2025)
- [Can LLMs Make (Personalized) Access Control Decisions?](https://mlsanity.com/paper/2511.20284/) (2025)
- [Temporal Preferences in Language Models for Long-Horizon Assistance](https://mlsanity.com/paper/2509.09704/) (2025)
- [Multiple latent orderings better predict language model preferences](https://mlsanity.com/paper/2609.22170/) (2026)

## Abstract (arXiv)

We explore the viability of Large Language Models (LLMs), specifically OpenAI's GPT-3.5 and GPT-4, in emulating human survey respondents and eliciting preferences, with a focus on intertemporal choices. Leveraging the extensive literature on intertemporal discounting for benchmarking, we examine responses from LLMs across various languages and compare them to human responses, exploring preferences between smaller, sooner, and larger, later rewards. Our findings reveal that both GPT models demonstrate less patience than humans, with GPT-3.5 exhibiting a lexicographic preference for earlier rewards, unlike human decision-makers. Though GPT-4 does not display lexicographic preferences, its measured discount rates are still considerably larger than those found in humans. Interestingly, GPT models show greater patience in languages with weak future tense references, such as German and Mandarin, aligning with existing literature that suggests a correlation between language structure and intertemporal preferences. We demonstrate how prompting GPT to explain its decisions, a procedure we term "chain-of-thought conjoint," can mitigate, but does not eliminate, discrepancies between LLM and human responses. While directly eliciting preferences using LLMs may yield misleading results, combining chain-of-thought conjoint with topic modeling aids in hypothesis generation, enabling researchers to explore the underpinnings of preferences. Chain-of-thought conjoint provides a structured framework for marketers to use LLMs to identify potential attributes or factors that can explain preference heterogeneity across different customers and contexts.
