# Audience Expansion for Multi-show Release Based on an Edge-prompted Heterogeneous Graph Network

arXiv: https://arxiv.org/abs/2304.05474 · HTML: https://mlsanity.com/paper/2304.05474/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 18 of its 33 references that are in the map.
- First posted on arXiv 8 Apr 2023.

## Builds on (most cited first, 18 of 18)

- [Semi-Supervised Classification with Graph Convolutional Networks](https://mlsanity.com/paper/1609.02907/) (2016)
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- [Billion-scale similarity search with GPUs](https://mlsanity.com/paper/1702.08734/) (2017)
- [node2vec: Scalable Feature Learning for Networks](https://mlsanity.com/paper/1607.00653/) (2016)
- [DeepWalk: Online Learning of Social Representations](https://mlsanity.com/paper/1403.6652/) (2014)
- [Heterogeneous Graph Attention Network](https://mlsanity.com/paper/1903.07293/) (2019)
- [Image-based Recommendations on Styles and Substitutes](https://mlsanity.com/paper/1506.04757/) (2015)
- [LINE: Large-scale Information Network Embedding](https://mlsanity.com/paper/1503.03578/) (2015)
- [Ups and Downs: Modeling the Visual Evolution of Fashion Trends with One-Class Collaborative Filtering](https://mlsanity.com/paper/1602.01585/) (2016)
- [Meta-Learning: A Survey](https://mlsanity.com/paper/1810.03548/) (2018)
- [Billion-scale Commodity Embedding for E-commerce Recommendation in Alibaba](https://mlsanity.com/paper/1803.02349/) (2018)
- [Representation Learning for Attributed Multiplex Heterogeneous Network](https://mlsanity.com/paper/1905.01669/) (2019)
- [An Attention-based Collaboration Framework for Multi-View Network Representation Learning](https://mlsanity.com/paper/1709.06636/) (2017)
- [Principled Multilayer Network Embedding](https://mlsanity.com/paper/1709.03551/) (2017)
- [The Anatomy of a Scientific Rumor](https://mlsanity.com/paper/1301.2952/) (2013)
- [Learning to Expand Audience via Meta Hybrid Experts and Critics for Recommendation and Advertising](https://mlsanity.com/paper/2105.14688/) (2021)

## Abstract (arXiv)

In the user targeting and expanding of new shows on a video platform, the key point is how their embeddings are generated. It's supposed to be personalized from the perspective of both users and shows. Furthermore, the pursue of both instant (click) and long-time (view time) rewards, and the cold-start problem for new shows bring additional challenges. Such a problem is suitable for processing by heterogeneous graph models, because of the natural graph structure of data. But real-world networks usually have billions of nodes and various types of edges. Few existing methods focus on handling large-scale data and exploiting different types of edges, especially the latter. In this paper, we propose a two-stage audience expansion scheme based on an edge-prompted heterogeneous graph network which can take different double-sided interactions and features into account. In the offline stage, to construct the graph, user IDs and specific side information combinations of the shows are chosen to be the nodes, and click/co-click relations and view time are used to build the edges. Embeddings and clustered user groups are then calculated. When new shows arrive, their embeddings and subsequent matching users can be produced within a consistent space. In the online stage, posterior data including click/view users are employed as seeds to look for similar users. The results on the public datasets and our billion-scale data demonstrate the accuracy and efficiency of our approach.