# Sequential Recommendation with Diffusion Models

arXiv: https://arxiv.org/abs/2304.04541 · HTML: https://mlsanity.com/paper/2304.04541/

## Key facts

- Cited by 7 papers in the map (data through 14 Oct 2026).
- Placed in Diffusion recommenders, one of 14 directions in Diffusion models.
- Builds on 50 of its 64 references that are in the map.
- First posted on arXiv 10 Apr 2023.

## Placed in

- Diffusion models / [Diffusion recommenders](https://mlsanity.com/diffusion/diffusion-recommenders/)

## Builds on (most cited first, 30 of 50)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Adam: A Method for Stochastic Optimization](https://mlsanity.com/paper/1412.6980/) (2014)
- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [PyTorch: An Imperative Style, High-Performance Deep Learning Library](https://mlsanity.com/paper/1912.01703/) (2019)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [A Simple Framework for Contrastive Learning of Visual Representations](https://mlsanity.com/paper/2002.05709/) (2020)
- [Diffusion Models Beat GANs on Image Synthesis](https://mlsanity.com/paper/2105.05233/) (2021)
- [Momentum Contrast for Unsupervised Visual Representation Learning](https://mlsanity.com/paper/1911.05722/) (2019)
- [Deep Unsupervised Learning using Nonequilibrium Thermodynamics](https://mlsanity.com/paper/1503.03585/) (2015)
- [Batch Normalization: Accelerating Deep Network Training by Reducing Internal Covariate Shift](https://mlsanity.com/paper/1502.03167/) (2015)
- [Hierarchical Text-Conditional Image Generation with CLIP Latents](https://mlsanity.com/paper/2204.06125/) (2022)
- [Generative Adversarial Networks](https://mlsanity.com/paper/2203.00667/) (2022)
- [Rethinking the Inception Architecture for Computer Vision](https://mlsanity.com/paper/1512.00567/) (2015)
- [Auto-Encoding Variational Bayes](https://mlsanity.com/paper/1312.6114/) (2013)
- [Improved Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2102.09672/) (2021)
- [Improved Techniques for Training GANs](https://mlsanity.com/paper/1606.03498/) (2016)
- [Large Scale GAN Training for High Fidelity Natural Image Synthesis](https://mlsanity.com/paper/1809.11096/) (2018)
- [Improved Baselines with Momentum Contrastive Learning](https://mlsanity.com/paper/2003.04297/) (2020)
- [SimCSE: Simple Contrastive Learning of Sentence Embeddings](https://mlsanity.com/paper/2104.08821/) (2021)
- [An Empirical Study of Training Self-Supervised Vision Transformers](https://mlsanity.com/paper/2104.02057/) (2021)
- [Generating Diverse High-Fidelity Images with VQ-VAE-2](https://mlsanity.com/paper/1906.00446/) (2019)
- [DiffWave: A Versatile Diffusion Model for Audio Synthesis](https://mlsanity.com/paper/2009.09761/) (2020)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [Diffusion-LM Improves Controllable Text Generation](https://mlsanity.com/paper/2205.14217/) (2022)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [Deep Variational Information Bottleneck](https://mlsanity.com/paper/1612.00410/) (2016)
- [Equivariant Diffusion for Molecule Generation in 3D](https://mlsanity.com/paper/2203.17003/) (2022)
- [Generating Sentences from a Continuous Space](https://mlsanity.com/paper/1511.06349/) (2015)
- [GeoDiff: a Geometric Diffusion Model for Molecular Conformation Generation](https://mlsanity.com/paper/2203.02923/) (2022)

## Built on by (most cited first, 7 of 7)

- [Generate What You Prefer: Reshaping Sequential Recommendation via Guided Diffusion](https://mlsanity.com/paper/2310.20453/) (2023)
- [A Survey on Diffusion Models for Time Series and Spatio-Temporal Data](https://mlsanity.com/paper/2404.18886/) (2024)
- [Diffusion Augmentation for Sequential Recommendation](https://mlsanity.com/paper/2309.12858/) (2023)
- [A Comprehensive Survey on Generative Diffusion Models for Structured Data](https://mlsanity.com/paper/2306.04139/) (2023)
- [Multi-Resolution Diffusion for Privacy-Sensitive Recommender Systems](https://mlsanity.com/paper/2311.03488/) (2023)
- [Fading to Grow: Growing Preference Ratios via Preference Fading Discrete Diffusion for Recommendation](https://mlsanity.com/paper/2509.26063/) (2025)
- [DifFaiRec: Generative Fair Recommender with Conditional Diffusion Model](https://mlsanity.com/paper/2410.02791/) (2024)

## Abstract (arXiv)

Generative models, such as Variational Auto-Encoder (VAE) and Generative Adversarial Network (GAN), have been successfully applied in sequential recommendation. These methods require sampling from probability distributions and adopt auxiliary loss functions to optimize the model, which can capture the uncertainty of user behaviors and alleviate exposure bias. However, existing generative models still suffer from the posterior collapse problem or the model collapse problem, thus limiting their applications in sequential recommendation. To tackle the challenges mentioned above, we leverage a new paradigm of the generative models, i.e., diffusion models, and present sequential recommendation with diffusion models (DiffRec), which can avoid the issues of VAE- and GAN-based models and show better performance. While diffusion models are originally proposed to process continuous image data, we design an additional transition in the forward process together with a transition in the reverse process to enable the processing of the discrete recommendation data. We also design a different noising strategy that only noises the target item instead of the whole sequence, which is more suitable for sequential recommendation. Based on the modified diffusion process, we derive the objective function of our framework using a simplification technique and design a denoise sequential recommender to fulfill the objective function. As the lengthened diffusion steps substantially increase the time complexity, we propose an efficient training strategy and an efficient inference strategy to reduce training and inference cost and improve recommendation diversity. Extensive experiment results on three public benchmark datasets verify the effectiveness of our approach and show that DiffRec outperforms the state-of-the-art sequential recommendation models.