# Delving into E-Commerce Product Retrieval with Vision-Language Pre-training

arXiv: https://arxiv.org/abs/2304.04377 · HTML: https://mlsanity.com/paper/2304.04377/

## Key facts

- Cited by 2 papers in the map (data through 14 Oct 2026).
- Placed in Document understanding and multimodal RAG, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 16 of its 18 references that are in the map.
- First posted on arXiv 10 Apr 2023.

## Placed in

- Multimodal LLMs / vision-language models / [Document understanding and multimodal RAG](https://mlsanity.com/mllm/document-understanding-and-multimodal-rag/)

## Builds on (most cited first, 16 of 16)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [A Simple Framework for Contrastive Learning of Visual Representations](https://mlsanity.com/paper/2002.05709/) (2020)
- [Momentum Contrast for Unsupervised Visual Representation Learning](https://mlsanity.com/paper/1911.05722/) (2019)
- [Hierarchical Text-Conditional Image Generation with CLIP Latents](https://mlsanity.com/paper/2204.06125/) (2022)
- [Decoupled Weight Decay Regularization](https://mlsanity.com/paper/1711.05101/) (2017)
- [StyleCLIP: Text-Driven Manipulation of StyleGAN Imagery](https://mlsanity.com/paper/2103.17249/) (2021)
- [StructBERT: Incorporating Language Structures into Pre-training for Deep Language Understanding](https://mlsanity.com/paper/1908.04577/) (2019)
- [FashionBERT: Text and Image Matching with Adaptive Loss for Cross-modal Retrieval](https://mlsanity.com/paper/2005.09801/) (2020)
- [Contrastive language and vision learning of general fashion concepts](https://mlsanity.com/paper/2204.03972/) (2022)
- [Pre-trained Language Model based Ranking in Baidu Search](https://mlsanity.com/paper/2105.11108/) (2021)
- [CommerceMM: Large-Scale Commerce MultiModal Representation Learning with Omni Retrieval](https://mlsanity.com/paper/2202.07247/) (2022)
- [Cross-Batch Negative Sampling for Training Two-Tower Recommenders](https://mlsanity.com/paper/2110.15154/) (2021)
- [Learning a Product Relevance Model from Click-Through Data in E-Commerce](https://mlsanity.com/paper/2102.07098/) (2021)
- [EasyTransfer -- A Simple and Scalable Deep Transfer Learning Platform for NLP Applications](https://mlsanity.com/paper/2011.09463/) (2020)

## Built on by (most cited first, 2 of 2)

- [MOON2.0: Dynamic Modality-balanced Multimodal Representation Learning for E-commerce Product Understanding](https://mlsanity.com/paper/2511.12449/) (2025)
- [Turning Adversaries into Allies: Reversing Typographic Attacks for Multimodal E-Commerce Product Retrieval](https://mlsanity.com/paper/2511.05325/) (2025)

## Abstract (arXiv)

E-commerce search engines comprise a retrieval phase and a ranking phase, where the first one returns a candidate product set given user queries. Recently, vision-language pre-training, combining textual information with visual clues, has been popular in the application of retrieval tasks. In this paper, we propose a novel V+L pre-training method to solve the retrieval problem in Taobao Search. We design a visual pre-training task based on contrastive learning, outperforming common regression-based visual pre-training tasks. In addition, we adopt two negative sampling schemes, tailored for the large-scale retrieval task. Besides, we introduce the details of the online deployment of our proposed method in real-world situations. Extensive offline/online experiments demonstrate the superior performance of our method on the retrieval task. Our proposed method is employed as one retrieval channel of Taobao Search and serves hundreds of millions of users in real time.