# Meme Sentiment Analysis Enhanced with Multimodal Spatial Encoding and Facial Embedding

arXiv: https://arxiv.org/abs/2303.01781 · HTML: https://mlsanity.com/paper/2303.01781/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 9 of its 16 references that are in the map.
- First posted on arXiv 3 Mar 2023.

## Builds on (most cited first, 9 of 9)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [MOMENTA: A Multimodal Framework for Detecting Harmful Memes and Their Targets](https://mlsanity.com/paper/2109.05184/) (2021)
- [SemEval-2020 Task 8: Memotion Analysis -- The Visuo-Lingual Metaphor!](https://mlsanity.com/paper/2008.03781/) (2020)
- [Enhance Multimodal Transformer With External Label And In-Domain Pretrain: Hateful Meme Challenge Winning Solution](https://mlsanity.com/paper/2012.08290/) (2020)
- [AOMD: An Analogy-aware Approach to Offensive Meme Detection on Social Media](https://mlsanity.com/paper/2106.11229/) (2021)
- [Exercise? I thought you said 'Extra Fries': Leveraging Sentence Demarcations and Multi-hop Attention for Meme Affect Analysis](https://mlsanity.com/paper/2103.12377/) (2021)
- [BLUE at Memotion 2.0 2022: You have my Image, my Text and my Transformer](https://mlsanity.com/paper/2202.07543/) (2022)
- [Exploiting the Right: Inferring Ideological Alignment in Online Influence Campaigns Using Shared Images](https://mlsanity.com/paper/2204.06453/) (2022)

## Built on by (most cited first, 1 of 1)

- [Unimodal Intermediate Training for Multimodal Meme Sentiment Classification](https://mlsanity.com/paper/2308.00528/) (2023)

## Abstract (arXiv)

Internet memes are characterised by the interspersing of text amongst visual elements. State-of-the-art multimodal meme classifiers do not account for the relative positions of these elements across the two modalities, despite the latent meaning associated with where text and visual elements are placed. Against two meme sentiment classification datasets, we systematically show performance gains from incorporating the spatial position of visual objects, faces, and text clusters extracted from memes. In addition, we also present facial embedding as an impactful enhancement to image representation in a multimodal meme classifier. Finally, we show that incorporating this spatial information allows our fully automated approaches to outperform their corresponding baselines that rely on additional human validation of OCR-extracted text.