# Unified Vision-Language Representation Modeling for E-Commerce Same-Style Products Retrieval

arXiv: https://arxiv.org/abs/2302.05093 · HTML: https://mlsanity.com/paper/2302.05093/

## Key facts

- Cited by 5 papers in the map (data through 14 Oct 2026).
- Builds on 17 of its 19 references that are in the map.
- First posted on arXiv 10 Feb 2023.

## Builds on (most cited first, 17 of 17)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Deep Residual Learning for Image Recognition](https://mlsanity.com/paper/1512.03385/) (2015)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [An Image is Worth 16x16 Words: Transformers for Image Recognition at Scale](https://mlsanity.com/paper/2010.11929/) (2020)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [Faster R-CNN: Towards Real-Time Object Detection with Region Proposal Networks](https://mlsanity.com/paper/1506.01497/) (2015)
- [BLIP: Bootstrapping Language-Image Pre-training for Unified Vision-Language Understanding and Generation](https://mlsanity.com/paper/2201.12086/) (2022)
- [Unsupervised Cross-lingual Representation Learning at Scale](https://mlsanity.com/paper/1911.02116/) (2019)
- [ViLBERT: Pretraining Task-Agnostic Visiolinguistic Representations for Vision-and-Language Tasks](https://mlsanity.com/paper/1908.02265/) (2019)
- [Align before Fuse: Vision and Language Representation Learning with Momentum Distillation](https://mlsanity.com/paper/2107.07651/) (2021)
- [Oscar: Object-Semantics Aligned Pre-training for Vision-Language Tasks](https://mlsanity.com/paper/2004.06165/) (2020)
- [VL-BERT: Pre-training of Generic Visual-Linguistic Representations](https://mlsanity.com/paper/1908.08530/) (2019)
- [Unicoder-VL: A Universal Encoder for Vision and Language by Cross-modal Pre-training](https://mlsanity.com/paper/1908.06066/) (2019)
- [Kaleido-BERT: Vision-Language Pre-training on Fashion Domain](https://mlsanity.com/paper/2103.16110/) (2021)
- [FashionBERT: Text and Image Matching with Adaptive Loss for Cross-modal Retrieval](https://mlsanity.com/paper/2005.09801/) (2020)
- [CommerceMM: Large-Scale Commerce MultiModal Representation Learning with Omni Retrieval](https://mlsanity.com/paper/2202.07247/) (2022)

## Built on by (most cited first, 5 of 5)

- [ImageScope: Unifying Language-Guided Image Retrieval via Large Multimodal Model Collective Reasoning](https://mlsanity.com/paper/2503.10166/) (2025)
- [UniECS: Unified Multimodal E-Commerce Search Framework with Gated Cross-modal Fusion](https://mlsanity.com/paper/2508.13843/) (2025)
- [OneVision: An End-to-End Generative Framework for Multi-view E-commerce Vision Search](https://mlsanity.com/paper/2510.05759/) (2025)
- [FLUID: Flow-Latent Unified Integration via Token Distillation for Expert Specialization in Multimodal Learning](https://mlsanity.com/paper/2508.07264/) (2025)
- [TIGER-FG: Text-Guided Implicit Fine-Grained Grounding for E-commerce Retrieval](https://mlsanity.com/paper/2605.18434/) (2026)

## Abstract (arXiv)

Same-style products retrieval plays an important role in e-commerce platforms, aiming to identify the same products which may have different text descriptions or images. It can be used for similar products retrieval from different suppliers or duplicate products detection of one supplier. Common methods use the image as the detected object, but they only consider the visual features and overlook the attribute information contained in the textual descriptions, and perform weakly for products in image less important industries like machinery, hardware tools and electronic component, even if an additional text matching module is added. In this paper, we propose a unified vision-language modeling method for e-commerce same-style products retrieval, which is designed to represent one product with its textual descriptions and visual contents. It contains one sampling skill to collect positive pairs from user click log with category and relevance constrained, and a novel contrastive loss unit to model the image, text, and image+text representations into one joint embedding space. It is capable of cross-modal product-to-product retrieval, as well as style transfer and user-interactive search. Offline evaluations on annotated data demonstrate its superior retrieval performance, and online testings show it can attract more clicks and conversions. Moreover, this model has already been deployed online for similar products retrieval in alibaba.com, the largest B2B e-commerce platform in the world.