# A BERT-based Deep Learning Approach for Reputation Analysis in Social Media

arXiv: https://arxiv.org/abs/2211.01954 · HTML: https://mlsanity.com/paper/2211.01954/

## Key facts

- Cited by 3 papers in the map (data through 14 Oct 2026).
- Builds on 12 of its 43 references that are in the map.
- First posted on arXiv 23 Oct 2022.

## Builds on (most cited first, 12 of 12)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [PyTorch: An Imperative Style, High-Performance Deep Learning Library](https://mlsanity.com/paper/1912.01703/) (2019)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [DistilBERT, a distilled version of BERT: smaller, faster, cheaper and lighter](https://mlsanity.com/paper/1910.01108/) (2019)
- [ALBERT: A Lite BERT for Self-supervised Learning of Language Representations](https://mlsanity.com/paper/1909.11942/) (2019)
- [Deep contextualized word representations](https://mlsanity.com/paper/1802.05365/) (2018)
- [Decoupled Weight Decay Regularization](https://mlsanity.com/paper/1711.05101/) (2017)
- [What Does BERT Look At? An Analysis of BERT's Attention](https://mlsanity.com/paper/1906.04341/) (2019)
- [How to Fine-Tune BERT for Text Classification?](https://mlsanity.com/paper/1905.05583/) (2019)
- [BERT Post-Training for Review Reading Comprehension and Aspect-based Sentiment Analysis](https://mlsanity.com/paper/1904.02232/) (2019)
- [End-to-End Open-Domain Question Answering with BERTserini](https://mlsanity.com/paper/1902.01718/) (2019)
- [Utilizing BERT for Aspect-Based Sentiment Analysis via Constructing Auxiliary Sentence](https://mlsanity.com/paper/1903.09588/) (2019)

## Built on by (most cited first, 3 of 3)

- [Quantized Transformer Language Model Implementations on Edge Devices](https://mlsanity.com/paper/2310.03971/) (2023)
- [Multi-Agent Actor-Critic Generative AI for Query Resolution and Analysis](https://mlsanity.com/paper/2502.13164/) (2025)
- [SDEC: Semantic Deep Embedded Clustering](https://mlsanity.com/paper/2508.15823/) (2025)

## Abstract (arXiv)

Social media has become an essential part of the modern lifestyle, with its usage being highly prevalent. This has resulted in unprecedented amounts of data generated from users in social media, such as users' attitudes, opinions, interests, purchases, and activities across various aspects of their lives. Therefore, in a world of social media, where its power has shifted to users, actions taken by companies and public figures are subject to constantly being under scrutiny by influential global audiences. As a result, reputation management in social media has become essential as companies and public figures need to maintain their reputation to preserve their reputation capital. However, domain experts still face the challenge of lacking appropriate solutions to automate reliable online reputation analysis. To tackle this challenge, we proposed a novel reputation analysis approach based on the popular language model BERT (Bidirectional Encoder Representations from Transformers). The proposed approach was evaluated on the reputational polarity task using RepLab 2013 dataset. Compared to previous works, we achieved 5.8% improvement in accuracy, 26.9% improvement in balanced accuracy, and 21.8% improvement in terms of F-score.