# Automatic Scene-based Topic Channel Construction System for E-Commerce

arXiv: https://arxiv.org/abs/2210.02643 · HTML: https://mlsanity.com/paper/2210.02643/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 23 of its 50 references that are in the map.
- First posted on arXiv 6 Oct 2022.

## Builds on (most cited first, 23 of 23)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [BART: Denoising Sequence-to-Sequence Pre-training for Natural Language Generation, Translation, and Comprehension](https://mlsanity.com/paper/1910.13461/) (2019)
- [Efficient Estimation of Word Representations in Vector Space](https://mlsanity.com/paper/1301.3781/) (2013)
- [SimCSE: Simple Contrastive Learning of Sentence Embeddings](https://mlsanity.com/paper/2104.08821/) (2021)
- [mT5: A massively multilingual pre-trained text-to-text transformer](https://mlsanity.com/paper/2010.11934/) (2020)
- [A Call for Clarity in Reporting BLEU Scores](https://mlsanity.com/paper/1804.08771/) (2018)
- [Don't Stop Pretraining: Adapt Language Models to Domains and Tasks](https://mlsanity.com/paper/2004.10964/) (2020)
- [BERTopic: Neural topic modeling with a class-based TF-IDF procedure](https://mlsanity.com/paper/2203.05794/) (2022)
- [Unified Language Model Pre-training for Natural Language Understanding and Generation](https://mlsanity.com/paper/1905.03197/) (2019)
- [Deep Interest Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1706.06978/) (2017)
- [Deep Interest Evolution Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1809.03672/) (2018)
- [Top2Vec: Distributed Representations of Topics](https://mlsanity.com/paper/2008.09470/) (2020)
- [CPT: A Pre-Trained Unbalanced Transformer for Both Chinese Language Understanding and Generation](https://mlsanity.com/paper/2109.05729/) (2021)
- [Tired of Topic Models? Clusters of Pretrained Word Embeddings Make for Fast and Good Topics too!](https://mlsanity.com/paper/2004.14914/) (2020)
- [Cross-lingual Contextualized Topic Models with Zero-shot Learning](https://mlsanity.com/paper/2004.07737/) (2020)
- [Topic Modeling with Contextualized Word Representation Clusters](https://mlsanity.com/paper/2010.12626/) (2020)
- [Complete the Look: Scene-based Complementary Product Recommendation](https://mlsanity.com/paper/1812.01748/) (2018)
- [Learning to Respond with Stickers: A Framework of Unifying Multi-Modality in Multi-Turn Dialog](https://mlsanity.com/paper/2003.04679/) (2020)
- [Automatic Labelling of Topics with Neural Embeddings](https://mlsanity.com/paper/1612.05340/) (2016)
- [Opinion-aware Answer Generation for Review-driven Question Answering in E-Commerce](https://mlsanity.com/paper/2008.11972/) (2020)
- [Automatic Product Copywriting for E-Commerce](https://mlsanity.com/paper/2112.11915/) (2021)
- [Automatic Generation of Topic Labels](https://mlsanity.com/paper/2006.00127/) (2020)

## Abstract (arXiv)

Scene marketing that well demonstrates user interests within a certain scenario has proved effective for offline shopping. To conduct scene marketing for e-commerce platforms, this work presents a novel product form, scene-based topic channel which typically consists of a list of diverse products belonging to the same usage scenario and a topic title that describes the scenario with marketing words. As manual construction of channels is time-consuming due to billions of products as well as dynamic and diverse customers' interests, it is necessary to leverage AI techniques to automatically construct channels for certain usage scenarios and even discover novel topics. To be specific, we first frame the channel construction task as a two-step problem, i.e., scene-based topic generation and product clustering, and propose an E-commerce Scene-based Topic Channel construction system (i.e., ESTC) to achieve automated production, consisting of scene-based topic generation model for the e-commerce domain, product clustering on the basis of topic similarity, as well as quality control based on automatic model filtering and human screening. Extensive offline experiments and online A/B test validates the effectiveness of such a novel product form as well as the proposed system. In addition, we also introduce the experience of deploying the proposed system on a real-world e-commerce recommendation platform.