# GUIM -- General User and Item Embedding with Mixture of Representation in E-commerce

arXiv: https://arxiv.org/abs/2207.00750 · HTML: https://mlsanity.com/paper/2207.00750/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 17 of its 26 references that are in the map.
- First posted on arXiv 2 Jul 2022.

## Builds on (most cited first, 17 of 17)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [Representation Learning with Contrastive Predictive Coding](https://mlsanity.com/paper/1807.03748/) (2018)
- [GLUE: A Multi-Task Benchmark and Analysis Platform for Natural Language Understanding](https://mlsanity.com/paper/1804.07461/) (2018)
- [Efficient Estimation of Word Representations in Vector Space](https://mlsanity.com/paper/1301.3781/) (2013)
- [Distributed Representations of Words and Phrases and their Compositionality](https://mlsanity.com/paper/1310.4546/) (2013)
- [XLNet: Generalized Autoregressive Pretraining for Language Understanding](https://mlsanity.com/paper/1906.08237/) (2019)
- [Neural Collaborative Filtering](https://mlsanity.com/paper/1708.05031/) (2017)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [SpanBERT: Improving Pre-training by Representing and Predicting Spans](https://mlsanity.com/paper/1907.10529/) (2019)
- [Unified Language Model Pre-training for Natural Language Understanding and Generation](https://mlsanity.com/paper/1905.03197/) (2019)
- [Exploring the Limits of Language Modeling](https://mlsanity.com/paper/1602.02410/) (2016)
- [Breaking the Softmax Bottleneck: A High-Rank RNN Language Model](https://mlsanity.com/paper/1711.03953/) (2017)
- [StructBERT: Incorporating Language Structures into Pre-training for Deep Language Understanding](https://mlsanity.com/paper/1908.04577/) (2019)
- [Noise Contrastive Estimation and Negative Sampling for Conditional Models: Consistency and Statistical Efficiency](https://mlsanity.com/paper/1809.01812/) (2018)
- [Collaborative Deep Learning for Recommender Systems](https://mlsanity.com/paper/1409.2944/) (2014)

## Abstract (arXiv)

Our goal is to build general representation (embedding) for each user and each product item across Alibaba's businesses, including Taobao and Tmall which are among the world's biggest e-commerce websites. The representation of users and items has been playing a critical role in various downstream applications, including recommendation system, search, marketing, demand forecasting and so on. Inspired from the BERT model in natural language processing (NLP) domain, we propose a GUIM (General User Item embedding with Mixture of representation) model to achieve the goal with massive, structured, multi-modal data including the interactions among hundreds of millions of users and items. We utilize mixture of representation (MoR) as a novel representation form to model the diverse interests of each user. In addition, we use the InfoNCE from contrastive learning to avoid intractable computational costs due to the numerous size of item (token) vocabulary. Finally, we propose a set of representative downstream tasks to serve as a standard benchmark to evaluate the quality of the learned user and/or item embeddings, analogous to the GLUE benchmark in NLP domain. Our experimental results in these downstream tasks clearly show the comparative value of embeddings learned from our GUIM model.