# Preference Enhanced Social Influence Modeling for Network-Aware Cascade Prediction

arXiv: https://arxiv.org/abs/2204.08229 · HTML: https://mlsanity.com/paper/2204.08229/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 12 of its 26 references that are in the map.
- First posted on arXiv 18 Apr 2022.

## Builds on (most cited first, 12 of 12)

- [Adam: A Method for Stochastic Optimization](https://mlsanity.com/paper/1412.6980/) (2014)
- [Semi-Supervised Classification with Graph Convolutional Networks](https://mlsanity.com/paper/1609.02907/) (2016)
- [Graph Attention Networks](https://mlsanity.com/paper/1710.10903/) (2017)
- [Inductive Representation Learning on Large Graphs](https://mlsanity.com/paper/1706.02216/) (2017)
- [Autoencoding Variational Inference For Topic Models](https://mlsanity.com/paper/1703.01488/) (2017)
- [SEISMIC: A Self-Exciting Point Process Model for Predicting Tweet Popularity](https://mlsanity.com/paper/1506.02594/) (2015)
- [DeepCas: an End-to-end Predictor of Information Cascades](https://mlsanity.com/paper/1611.05373/) (2016)
- [Learning from History and Present: Next-item Recommendation via Discriminatively Exploiting User Behaviors](https://mlsanity.com/paper/1808.01075/) (2018)
- [Popularity Prediction on Social Platforms with Coupled Graph Neural Networks](https://mlsanity.com/paper/1906.09032/) (2019)
- [Learning the Implicit Semantic Representation on Graph-Structured Data](https://mlsanity.com/paper/2101.06471/) (2021)
- [A Comparison of Methods for Cascade Prediction](https://mlsanity.com/paper/1606.05730/) (2016)
- [Estimating Fund-Raising Performance for Start-up Projects from a Market Graph Perspective](https://mlsanity.com/paper/2105.12918/) (2021)

## Built on by (most cited first, 1 of 1)

- [GUESR: A Global Unsupervised Data-Enhancement with Bucket-Cluster Sampling for Sequential Recommendation](https://mlsanity.com/paper/2303.00243/) (2023)

## Abstract (arXiv)

Network-aware cascade size prediction aims to predict the final reposted number of user-generated information via modeling the propagation process in social networks. Estimating the user's reposting probability by social influence, namely state activation plays an important role in the information diffusion process. Therefore, Graph Neural Networks (GNN), which can simulate the information interaction between nodes, has been proved as an effective scheme to handle this prediction task. However, existing studies including GNN-based models usually neglect a vital factor of user's preference which influences the state activation deeply. To that end, we propose a novel framework to promote cascade size prediction by enhancing the user preference modeling according to three stages, i.e., preference topics generation, preference shift modeling, and social influence activation. Our end-to-end method makes the user activating process of information diffusion more adaptive and accurate. Extensive experiments on two large-scale real-world datasets have clearly demonstrated the effectiveness of our proposed model compared to state-of-the-art baselines.