# How does fake news use a thumbnail? CLIP-based Multimodal Detection on the Unrepresentative News Image

arXiv: https://arxiv.org/abs/2204.05533 · HTML: https://mlsanity.com/paper/2204.05533/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 13 of its 29 references that are in the map.
- First posted on arXiv 12 Apr 2022.

## Builds on (most cited first, 13 of 13)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Scaling Up Visual and Vision-Language Representation Learning With Noisy Text Supervision](https://mlsanity.com/paper/2102.05918/) (2021)
- [CLIPScore: A Reference-free Evaluation Metric for Image Captioning](https://mlsanity.com/paper/2104.08718/) (2021)
- [ViLBERT: Pretraining Task-Agnostic Visiolinguistic Representations for Vision-and-Language Tasks](https://mlsanity.com/paper/1908.02265/) (2019)
- [ViLT: Vision-and-Language Transformer Without Convolution or Region Supervision](https://mlsanity.com/paper/2102.03334/) (2021)
- [Fake News Detection on Social Media: A Data Mining Perspective](https://mlsanity.com/paper/1708.01967/) (2017)
- [CSI: A Hybrid Deep Model for Fake News Detection](https://mlsanity.com/paper/1703.06959/) (2017)
- [FANG: Leveraging Social Context for Fake News Detection Using Graph Representation](https://mlsanity.com/paper/2008.07939/) (2020)
- [Predicting Factuality of Reporting and Bias of News Media Sources](https://mlsanity.com/paper/1810.01765/) (2018)
- [This Just In: Fake News Packs a Lot in Title, Uses Simpler, Repetitive Content in Text Body, More Similar to Satire than Real News](https://mlsanity.com/paper/1703.09398/) (2017)
- [Exploiting Multi-domain Visual Information for Fake News Detection](https://mlsanity.com/paper/1908.04472/) (2019)
- [UMIC: An Unreferenced Metric for Image Captioning via Contrastive Learning](https://mlsanity.com/paper/2106.14019/) (2021)
- [Detecting Incongruity Between News Headline and Body Text via a Deep Hierarchical Encoder](https://mlsanity.com/paper/1811.07066/) (2018)

## Abstract (arXiv)

This study investigates how fake news uses a thumbnail for a news article with a focus on whether a news article's thumbnail represents the news content correctly. A news article shared with an irrelevant thumbnail can mislead readers into having a wrong impression of the issue, especially in social media environments where users are less likely to click the link and consume the entire content. We propose to capture the degree of semantic incongruity in the multimodal relation by using the pretrained CLIP representation. From a source-level analysis, we found that fake news employs a more incongruous image to the main content than general news. Going further, we attempted to detect news articles with image-text incongruity. Evaluation experiments suggest that CLIP-based methods can successfully detect news articles in which the thumbnail is semantically irrelevant to news text. This study contributes to the research by providing a novel view on tackling online fake news and misinformation. Code and datasets are available at https://github.com/ssu-humane/fake-news-thumbnail.