# Should we tweet this? Generative response modeling for predicting reception of public health messaging on Twitter

arXiv: https://arxiv.org/abs/2204.04353 · HTML: https://mlsanity.com/paper/2204.04353/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 14 of its 28 references that are in the map.
- First posted on arXiv 9 Apr 2022.

## Builds on (most cited first, 14 of 14)

- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks](https://mlsanity.com/paper/2005.11401/) (2020)
- [MiniLM: Deep Self-Attention Distillation for Task-Agnostic Compression of Pre-Trained Transformers](https://mlsanity.com/paper/2002.10957/) (2020)
- [DialoGPT: Large-Scale Generative Pre-training for Conversational Response Generation](https://mlsanity.com/paper/1911.00536/) (2019)
- [Recipes for building an open-domain chatbot](https://mlsanity.com/paper/2004.13637/) (2020)
- [TweetEval: Unified Benchmark and Comparative Evaluation for Tweet Classification](https://mlsanity.com/paper/2010.12421/) (2020)
- [SemEval-2017 Task 4: Sentiment Analysis in Twitter](https://mlsanity.com/paper/1912.00741/) (2019)
- [PLATO: Pre-trained Dialogue Generation Model with Discrete Latent Variable](https://mlsanity.com/paper/1910.07931/) (2019)
- [A Token-level Reference-free Hallucination Detection Benchmark for Free-form Text Generation](https://mlsanity.com/paper/2104.08704/) (2021)
- [PLATO-2: Towards Building an Open-Domain Chatbot via Curriculum Learning](https://mlsanity.com/paper/2006.16779/) (2020)
- [Investigating Evaluation of Open-Domain Dialogue Systems With Human Generated Multiple References](https://mlsanity.com/paper/1907.10568/) (2019)
- [deltaBLEU: A Discriminative Metric for Generation Tasks with Intrinsically Diverse Targets](https://mlsanity.com/paper/1506.06863/) (2015)
- [Why Do Neural Dialog Systems Generate Short and Meaningless Replies? A Comparison between Dialog and Translation](https://mlsanity.com/paper/1712.02250/) (2017)

## Abstract (arXiv)

The way people respond to messaging from public health organizations on social media can provide insight into public perceptions on critical health issues, especially during a global crisis such as COVID-19. It could be valuable for high-impact organizations such as the US Centers for Disease Control and Prevention (CDC) or the World Health Organization (WHO) to understand how these perceptions impact reception of messaging on health policy recommendations. We collect two datasets of public health messages and their responses from Twitter relating to COVID-19 and Vaccines, and introduce a predictive method which can be used to explore the potential reception of such messages. Specifically, we harness a generative model (GPT-2) to directly predict probable future responses and demonstrate how it can be used to optimize expected reception of important health guidance. Finally, we introduce a novel evaluation scheme with extensive statistical testing which allows us to conclude that our models capture the semantics and sentiment found in actual public health responses.