# Towards Personalized Intelligence at Scale

arXiv: https://arxiv.org/abs/2203.06668 · HTML: https://mlsanity.com/paper/2203.06668/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 24 of its 35 references that are in the map.
- First posted on arXiv 13 Mar 2022.

## Builds on (most cited first, 24 of 24)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [PyTorch: An Imperative Style, High-Performance Deep Learning Library](https://mlsanity.com/paper/1912.01703/) (2019)
- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [Scaling Laws for Neural Language Models](https://mlsanity.com/paper/2001.08361/) (2020)
- [Layer Normalization](https://mlsanity.com/paper/1607.06450/) (2016)
- [Parameter-Efficient Transfer Learning for NLP](https://mlsanity.com/paper/1902.00751/) (2019)
- [Character-level Convolutional Networks for Text Classification](https://mlsanity.com/paper/1509.01626/) (2015)
- [Multitask Prompted Training Enables Zero-Shot Task Generalization](https://mlsanity.com/paper/2110.08207/) (2021)
- [Energy and Policy Considerations for Deep Learning in NLP](https://mlsanity.com/paper/1906.02243/) (2019)
- [AdapterFusion: Non-Destructive Task Composition for Transfer Learning](https://mlsanity.com/paper/2005.00247/) (2020)
- [UnifiedQA: Crossing Format Boundaries With a Single QA System](https://mlsanity.com/paper/2005.00700/) (2020)
- [An Evaluation Dataset for Intent Classification and Out-of-Scope Prediction](https://mlsanity.com/paper/1909.02027/) (2019)
- [Snips Voice Platform: an embedded Spoken Language Understanding system for private-by-design voice interfaces](https://mlsanity.com/paper/1805.10190/) (2018)
- [True Few-Shot Learning with Language Models](https://mlsanity.com/paper/2105.11447/) (2021)
- [Learning Deep Transformer Models for Machine Translation](https://mlsanity.com/paper/1906.01787/) (2019)
- [Benchmarking Zero-shot Text Classification: Datasets, Evaluation and Entailment Approach](https://mlsanity.com/paper/1909.00161/) (2019)
- [The Cost of Training NLP Models: A Concise Overview](https://mlsanity.com/paper/2004.08900/) (2020)
- [Cross-Attention is All You Need: Adapting Pretrained Transformers for Machine Translation](https://mlsanity.com/paper/2104.08771/) (2021)
- [Very Deep Transformers for Neural Machine Translation](https://mlsanity.com/paper/2008.07772/) (2020)
- [Personalized Machine Learning for Robot Perception of Affect and Engagement in Autism Therapy](https://mlsanity.com/paper/1802.01186/) (2018)
- [Personalized Automatic Estimation of Self-reported Pain Intensity from Facial Expressions](https://mlsanity.com/paper/1706.07154/) (2017)

## Abstract (arXiv)

Personalized Intelligence (PI) is the problem of providing customized AI experiences tailored to each individual user. In many applications, PI is preferred or even required. Existing personalization approaches involve fine-tuning pre-trained models to create new customized models. However, these approaches require a significant amount of computation to train, scaling with model size and the number of users, inhibiting PI to be realized widely. In this work, we introduce a novel model architecture and training/inference framework to enable Personalized Intelligence at scale. We achieve this by attaching a Personalization Head (PH) to pre-trained language models (LM). During training, the base LMs are frozen and only the parameters in PH are updated and are unique per user. This results in significantly smaller overall model sizes and training cost than traditional fine-tuning approaches when scaled across many users. We evaluate PHs on academia and industry-focused datasets and show that the PHs outperform zeroshot baseline in F1 score and are significantly more scalable than traditional fine-tuning approaches. We identify key factors required for effective PH design and training.