# CommerceMM: Large-Scale Commerce MultiModal Representation Learning with Omni Retrieval

arXiv: https://arxiv.org/abs/2202.07247 · HTML: https://mlsanity.com/paper/2202.07247/

## Key facts

- Cited by 25 papers in the map (data through 14 Oct 2026).
- Builds on 44 of its 51 references that are in the map.
- First posted on arXiv 15 Feb 2022.

## Builds on (most cited first, 30 of 44)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [An Image is Worth 16x16 Words: Transformers for Image Recognition at Scale](https://mlsanity.com/paper/2010.11929/) (2020)
- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [Masked Autoencoders Are Scalable Vision Learners](https://mlsanity.com/paper/2111.06377/) (2021)
- [Unsupervised Cross-lingual Representation Learning at Scale](https://mlsanity.com/paper/1911.02116/) (2019)
- [Scaling Up Visual and Vision-Language Representation Learning With Noisy Text Supervision](https://mlsanity.com/paper/2102.05918/) (2021)
- [Visual Genome: Connecting Language and Vision Using Crowdsourced Dense Image Annotations](https://mlsanity.com/paper/1602.07332/) (2016)
- [VQA: Visual Question Answering](https://mlsanity.com/paper/1505.00468/) (2015)
- [ViLBERT: Pretraining Task-Agnostic Visiolinguistic Representations for Vision-and-Language Tasks](https://mlsanity.com/paper/1908.02265/) (2019)
- [Align before Fuse: Vision and Language Representation Learning with Momentum Distillation](https://mlsanity.com/paper/2107.07651/) (2021)
- [LXMERT: Learning Cross-Modality Encoder Representations from Transformers](https://mlsanity.com/paper/1908.07490/) (2019)
- [Flickr30k Entities: Collecting Region-to-Phrase Correspondences for Richer Image-to-Sentence Models](https://mlsanity.com/paper/1505.04870/) (2015)
- [Bottom-Up and Top-Down Attention for Image Captioning and Visual Question Answering](https://mlsanity.com/paper/1707.07998/) (2017)
- [VisualBERT: A Simple and Performant Baseline for Vision and Language](https://mlsanity.com/paper/1908.03557/) (2019)
- [ViLT: Vision-and-Language Transformer Without Convolution or Region Supervision](https://mlsanity.com/paper/2102.03334/) (2021)
- [Oscar: Object-Semantics Aligned Pre-training for Vision-Language Tasks](https://mlsanity.com/paper/2004.06165/) (2020)
- [SimMIM: A Simple Framework for Masked Image Modeling](https://mlsanity.com/paper/2111.09886/) (2021)
- [Modeling Context in Referring Expressions](https://mlsanity.com/paper/1608.00272/) (2016)
- [VL-BERT: Pre-training of Generic Visual-Linguistic Representations](https://mlsanity.com/paper/1908.08530/) (2019)
- [VideoBERT: A Joint Model for Video and Language Representation Learning](https://mlsanity.com/paper/1904.01766/) (2019)
- [SimVLM: Simple Visual Language Model Pretraining with Weak Supervision](https://mlsanity.com/paper/2108.10904/) (2021)
- [Exploring the Limits of Weakly Supervised Pretraining](https://mlsanity.com/paper/1805.00932/) (2018)
- [Masked Feature Prediction for Self-Supervised Visual Pre-Training](https://mlsanity.com/paper/2112.09133/) (2021)
- [From Recognition to Cognition: Visual Commonsense Reasoning](https://mlsanity.com/paper/1811.10830/) (2018)
- [Unified Vision-Language Pre-Training for Image Captioning and VQA](https://mlsanity.com/paper/1909.11059/) (2019)
- [Unicoder-VL: A Universal Encoder for Vision and Language by Cross-modal Pre-training](https://mlsanity.com/paper/1908.06066/) (2019)
- [VATT: Transformers for Multimodal Self-Supervised Learning from Raw Video, Audio and Text](https://mlsanity.com/paper/2104.11178/) (2021)
- [VLMo: Unified Vision-Language Pre-Training with Mixture-of-Modality-Experts](https://mlsanity.com/paper/2111.02358/) (2021)

## Built on by (most cited first, 25 of 25)

- [Multimodal Learning with Transformers: A Survey](https://mlsanity.com/paper/2206.06488/) (2022)
- [FAME-ViL: Multi-Tasking Vision-Language Model for Heterogeneous Fashion Tasks](https://mlsanity.com/paper/2303.02483/) (2023)
- [Model-as-a-Service (MaaS): A Survey](https://mlsanity.com/paper/2311.05804/) (2023)
- [FashionSAP: Symbols and Attributes Prompt for Fine-grained Fashion Vision-Language Pre-training](https://mlsanity.com/paper/2304.05051/) (2023)
- [OmniSearchSage: Multi-Task Multi-Entity Embeddings for Pinterest Search](https://mlsanity.com/paper/2404.16260/) (2024)
- [Relational Representation Learning in Visually-Rich Documents](https://mlsanity.com/paper/2205.02411/) (2022)
- [Multi-modal Crowd Counting via a Broker Modality](https://mlsanity.com/paper/2407.07518/) (2024)
- [MAKE: Vision-Language Pre-training based Product Retrieval in Taobao Search](https://mlsanity.com/paper/2301.12646/) (2023)
- [Que2Engage: Embedding-based Retrieval for Relevant and Engaging Products at Facebook Marketplace](https://mlsanity.com/paper/2302.11052/) (2023)
- [SyncMask: Synchronized Attentional Masking for Fashion-centric Vision-Language Pretraining](https://mlsanity.com/paper/2404.01156/) (2024)
- [Learning Instance-Level Representation for Large-Scale Multi-Modal Pretraining in E-commerce](https://mlsanity.com/paper/2304.02853/) (2023)
- [FaD-VLP: Fashion Vision-and-Language Pre-training towards Unified Retrieval and Captioning](https://mlsanity.com/paper/2210.15028/) (2022)
- [MOON: Generative MLLM-based Multimodal Representation Learning for E-commerce Product Understanding](https://mlsanity.com/paper/2508.11999/) (2025)
- [Captions Speak Louder than Images: Generalizing Foundation Models for E-commerce from High-quality Multimodal Instruction Data](https://mlsanity.com/paper/2410.17337/) (2024)
- [Unified Vision-Language Representation Modeling for E-Commerce Same-Style Products Retrieval](https://mlsanity.com/paper/2302.05093/) (2023)
- [MOON2.0: Dynamic Modality-balanced Multimodal Representation Learning for E-commerce Product Understanding](https://mlsanity.com/paper/2511.12449/) (2025)
- [LRVS-Fashion: Extending Visual Search with Referring Instructions](https://mlsanity.com/paper/2306.02928/) (2023)
- [RA-BLIP: Multimodal Adaptive Retrieval-Augmented Bootstrapping Language-Image Pre-training](https://mlsanity.com/paper/2410.14154/) (2024)
- [Delving into E-Commerce Product Retrieval with Vision-Language Pre-training](https://mlsanity.com/paper/2304.04377/) (2023)
- [ASR-enhanced Multimodal Representation Learning for Cross-Domain Product Retrieval](https://mlsanity.com/paper/2408.02978/) (2024)
- [FashionFAE: Fine-grained Attributes Enhanced Fashion Vision-Language Pre-training](https://mlsanity.com/paper/2412.19997/) (2024)
- [Large-Scale Product Retrieval with Weakly Supervised Representation Learning](https://mlsanity.com/paper/2208.00955/) (2022)
- [Multi-Modality Transformer for E-Commerce: Inferring User Purchase Intention to Bridge the Query-Product Gap](https://mlsanity.com/paper/2501.14826/) (2025)
- [Turning Adversaries into Allies: Reversing Typographic Attacks for Multimodal E-Commerce Product Retrieval](https://mlsanity.com/paper/2511.05325/) (2025)
- [TIGER-FG: Text-Guided Implicit Fine-Grained Grounding for E-commerce Retrieval](https://mlsanity.com/paper/2605.18434/) (2026)

## Abstract (arXiv)

We introduce CommerceMM - a multimodal model capable of providing a diverse and granular understanding of commerce topics associated to the given piece of content (image, text, image+text), and having the capability to generalize to a wide range of tasks, including Multimodal Categorization, Image-Text Retrieval, Query-to-Product Retrieval, Image-to-Product Retrieval, etc. We follow the pre-training + fine-tuning training regime and present 5 effective pre-training tasks on image-text pairs. To embrace more common and diverse commerce data with text-to-multimodal, image-to-multimodal, and multimodal-to-multimodal mapping, we propose another 9 novel cross-modal and cross-pair retrieval tasks, called Omni-Retrieval pre-training. The pre-training is conducted in an efficient manner with only two forward/backward updates for the combined 14 tasks. Extensive experiments and analysis show the effectiveness of each task. When combining all pre-training tasks, our model achieves state-of-the-art performance on 7 commerce-related downstream tasks after fine-tuning. Additionally, we propose a novel approach of modality randomization to dynamically adjust our model under different efficiency constraints.