# MOEF: Modeling Occasion Evolution in Frequency Domain for Promotion-Aware Click-Through Rate Prediction

arXiv: https://arxiv.org/abs/2112.13747 · HTML: https://mlsanity.com/paper/2112.13747/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 22 of its 42 references that are in the map.
- First posted on arXiv 27 Dec 2021.

## Builds on (most cited first, 22 of 22)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Distilling the Knowledge in a Neural Network](https://mlsanity.com/paper/1503.02531/) (2015)
- [Outrageously Large Neural Networks: The Sparsely-Gated Mixture-of-Experts Layer](https://mlsanity.com/paper/1701.06538/) (2017)
- [Wide & Deep Learning for Recommender Systems](https://mlsanity.com/paper/1606.07792/) (2016)
- [DeepFM: A Factorization-Machine based Neural Network for CTR Prediction](https://mlsanity.com/paper/1703.04247/) (2017)
- [Deep Interest Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1706.06978/) (2017)
- [TS2Vec: Towards Universal Representation of Time Series](https://mlsanity.com/paper/2106.10466/) (2021)
- [Deep & Cross Network for Ad Click Predictions](https://mlsanity.com/paper/1708.05123/) (2017)
- [Deep Interest Evolution Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1809.03672/) (2018)
- [Learning Factored Representations in a Deep Mixture of Experts](https://mlsanity.com/paper/1312.4314/) (2013)
- [Product-based Neural Networks for User Response Prediction](https://mlsanity.com/paper/1611.00144/) (2016)
- [Practice on Long Sequential User Behavior Modeling for Click-Through Rate Prediction](https://mlsanity.com/paper/1905.09248/) (2019)
- [Empowering Things with Intelligence: A Survey of the Progress, Challenges, and Opportunities in Artificial Intelligence of Things](https://mlsanity.com/paper/2011.08612/) (2020)
- [One Model to Serve All: Star Topology Adaptive Recommender for Multi-Domain CTR Prediction](https://mlsanity.com/paper/2101.11427/) (2021)
- [Deep Session Interest Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1905.06482/) (2019)
- [AutoFIS: Automatic Feature Interaction Selection in Factorization Models for Click-Through Rate Prediction](https://mlsanity.com/paper/2003.11235/) (2020)
- [Product-based Neural Networks for User Response Prediction over Multi-field Categorical Data](https://mlsanity.com/paper/1807.00311/) (2018)
- [Lifelong Sequential Modeling with Personalized Memorization for User Response Prediction](https://mlsanity.com/paper/1905.00758/) (2019)
- [SAR-Net: A Scenario-Aware Ranking Network for Personalized Fair Recommendation in Hundreds of Travel Scenarios](https://mlsanity.com/paper/2110.06475/) (2021)
- [Deep Interest with Hierarchical Attention Network for Click-Through Rate Prediction](https://mlsanity.com/paper/2005.12981/) (2020)
- [AIM: Automatic Interaction Machine for Click-Through Rate Prediction](https://mlsanity.com/paper/2111.03318/) (2021)
- [Quaternion-Based Self-Attentive Long Short-Term User Preference Encoding for Recommendation](https://mlsanity.com/paper/2008.13335/) (2020)

## Built on by (most cited first, 1 of 1)

- [DPAN: Dynamic Preference-based and Attribute-aware Network for Relevant Recommendations](https://mlsanity.com/paper/2308.10527/) (2023)

## Abstract (arXiv)

Promotions are becoming more important and prevalent in e-commerce to attract customers and boost sales, leading to frequent changes of occasions, which drives users to behave differently. In such situations, most existing Click-Through Rate (CTR) models can't generalize well to online serving due to distribution uncertainty of the upcoming occasion. In this paper, we propose a novel CTR model named MOEF for recommendations under frequent changes of occasions. Firstly, we design a time series that consists of occasion signals generated from the online business scenario. Since occasion signals are more discriminative in the frequency domain, we apply Fourier Transformation to sliding time windows upon the time series, obtaining a sequence of frequency spectrum which is then processed by Occasion Evolution Layer (OEL). In this way, a high-order occasion representation can be learned to handle the online distribution uncertainty. Moreover, we adopt multiple experts to learn feature representations from multiple aspects, which are guided by the occasion representation via an attention mechanism. Accordingly, a mixture of feature representations is obtained adaptively for different occasions to predict the final CTR. Experimental results on real-world datasets validate the superiority of MOEF and online A/B tests also show MOEF outperforms representative CTR models significantly.