# Automatic Product Copywriting for E-Commerce

arXiv: https://arxiv.org/abs/2112.11915 · HTML: https://mlsanity.com/paper/2112.11915/

## Key facts

- Cited by 9 papers in the map (data through 14 Oct 2026).
- Builds on 22 of its 41 references that are in the map.
- First posted on arXiv 15 Dec 2021.

## Builds on (most cited first, 22 of 22)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [BART: Denoising Sequence-to-Sequence Pre-training for Natural Language Generation, Translation, and Comprehension](https://mlsanity.com/paper/1910.13461/) (2019)
- [Neural Machine Translation by Jointly Learning to Align and Translate](https://mlsanity.com/paper/1409.0473/) (2014)
- [SQuAD: 100,000+ Questions for Machine Comprehension of Text](https://mlsanity.com/paper/1606.05250/) (2016)
- [Sequence to Sequence Learning with Neural Networks](https://mlsanity.com/paper/1409.3215/) (2014)
- [A Comprehensive Survey on Graph Neural Networks](https://mlsanity.com/paper/1901.00596/) (2019)
- [Character-level Convolutional Networks for Text Classification](https://mlsanity.com/paper/1509.01626/) (2015)
- [A large annotated corpus for learning natural language inference](https://mlsanity.com/paper/1508.05326/) (2015)
- [A Call for Clarity in Reporting BLEU Scores](https://mlsanity.com/paper/1804.08771/) (2018)
- [DialoGPT: Large-Scale Generative Pre-training for Conversational Response Generation](https://mlsanity.com/paper/1911.00536/) (2019)
- [CTRL: A Conditional Transformer Language Model for Controllable Generation](https://mlsanity.com/paper/1909.05858/) (2019)
- [Unified Language Model Pre-training for Natural Language Understanding and Generation](https://mlsanity.com/paper/1905.03197/) (2019)
- [Convolutional Sequence to Sequence Learning](https://mlsanity.com/paper/1705.03122/) (2017)
- [A Neural Attention Model for Abstractive Sentence Summarization](https://mlsanity.com/paper/1509.00685/) (2015)
- [MASS: Masked Sequence to Sequence Pre-training for Language Generation](https://mlsanity.com/paper/1905.02450/) (2019)
- [Plan-And-Write: Towards Better Automatic Storytelling](https://mlsanity.com/paper/1811.05701/) (2018)
- [HYDRA: Hypergradient Data Relevance Analysis for Interpreting Deep Neural Networks](https://mlsanity.com/paper/2102.02515/) (2021)
- [Towards Knowledge-Based Personalized Product Description Generation in E-commerce](https://mlsanity.com/paper/1903.12457/) (2019)
- [Probing Product Description Generation via Posterior Distillation](https://mlsanity.com/paper/2103.01594/) (2021)

## Built on by (most cited first, 9 of 9)

- [When Large Language Models Meet Personalization: Perspectives of Challenges and Opportunities](https://mlsanity.com/paper/2307.16376/) (2023)
- [LLaMA-E: Empowering E-commerce Authoring with Object-Interleaved Instruction Following](https://mlsanity.com/paper/2308.04913/) (2023)
- [Automatic Controllable Product Copywriting for E-Commerce](https://mlsanity.com/paper/2206.10103/) (2022)
- [Automatic Generation of Product-Image Sequence in E-commerce](https://mlsanity.com/paper/2206.12994/) (2022)
- [Generating Attractive and Authentic Copywriting from Customer Reviews](https://mlsanity.com/paper/2404.13906/) (2024)
- [Scenario-based Multi-product Advertising Copywriting Generation for E-Commerce](https://mlsanity.com/paper/2205.10530/) (2022)
- [Automatic Scene-based Topic Channel Construction System for E-Commerce](https://mlsanity.com/paper/2210.02643/) (2022)
- [Modeling Comparative Logical Relation with Contrastive Learning for Text Generation](https://mlsanity.com/paper/2406.09095/) (2024)
- [I Am AdMan: A Pipeline for Automatic Generation of Personalized Advertising Imagery](https://mlsanity.com/paper/2609.12694/) (2026)

## Abstract (arXiv)

Product copywriting is a critical component of e-commerce recommendation platforms. It aims to attract users' interest and improve user experience by highlighting product characteristics with textual descriptions. In this paper, we report our experience deploying the proposed Automatic Product Copywriting Generation (APCG) system into the JD.com e-commerce product recommendation platform. It consists of two main components: 1) natural language generation, which is built from a transformer-pointer network and a pre-trained sequence-to-sequence model based on millions of training data from our in-house platform; and 2) copywriting quality control, which is based on both automatic evaluation and human screening. For selected domains, the models are trained and updated daily with the updated training data. In addition, the model is also used as a real-time writing assistant tool on our live broadcast platform. The APCG system has been deployed in JD.com since Feb 2021. By Sep 2021, it has generated 2.53 million product descriptions, and improved the overall averaged click-through rate (CTR) and the Conversion Rate (CVR) by 4.22% and 3.61%, compared to baselines, respectively on a year-on-year basis. The accumulated Gross Merchandise Volume (GMV) made by our system is improved by 213.42%, compared to the number in Feb 2021.