# Measuring Equity: Funnel Representation Measurement

arXiv: https://arxiv.org/abs/2112.08166 · HTML: https://mlsanity.com/paper/2112.08166/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 14 Dec 2021.

## Built on by (most cited first, 1 of 1)

- [Confounder Analysis in Measuring Representation in Product Funnels](https://mlsanity.com/paper/2206.02962/) (2022)

## Abstract (arXiv)

We present a methodology to measure the gender representation for online product funnels. It is a part of the overall equity framework to better understand our products through funnel analysis. By leveraging the coarsened exact matching method from causal inference literature, we show that the funnel survival ratio metric we design can detect the representation differences inherent in our products. Understanding how big the representation differences are between different member groups, as well as understanding what explains them, is critical for fostering more equitable outcomes.