# ACE-BERT: Adversarial Cross-modal Enhanced BERT for E-commerce Retrieval

arXiv: https://arxiv.org/abs/2112.07209 · HTML: https://mlsanity.com/paper/2112.07209/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 14 of its 28 references that are in the map.
- First posted on arXiv 14 Dec 2021.

## Builds on (most cited first, 14 of 14)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [An Image is Worth 16x16 Words: Transformers for Image Recognition at Scale](https://mlsanity.com/paper/2010.11929/) (2020)
- [Very Deep Convolutional Networks for Large-Scale Image Recognition](https://mlsanity.com/paper/1409.1556/) (2014)
- [XLNet: Generalized Autoregressive Pretraining for Language Understanding](https://mlsanity.com/paper/1906.08237/) (2019)
- [Aggregated Residual Transformations for Deep Neural Networks](https://mlsanity.com/paper/1611.05431/) (2016)
- [Billion-scale similarity search with GPUs](https://mlsanity.com/paper/1702.08734/) (2017)
- [ViLBERT: Pretraining Task-Agnostic Visiolinguistic Representations for Vision-and-Language Tasks](https://mlsanity.com/paper/1908.02265/) (2019)
- [VisualBERT: A Simple and Performant Baseline for Vision and Language](https://mlsanity.com/paper/1908.03557/) (2019)
- [VL-BERT: Pre-training of Generic Visual-Linguistic Representations](https://mlsanity.com/paper/1908.08530/) (2019)
- [Unicoder-VL: A Universal Encoder for Vision and Language by Cross-modal Pre-training](https://mlsanity.com/paper/1908.06066/) (2019)
- [DeCAF: A Deep Convolutional Activation Feature for Generic Visual Recognition](https://mlsanity.com/paper/1310.1531/) (2013)
- [Embedding-based Retrieval in Facebook Search](https://mlsanity.com/paper/2006.11632/) (2020)
- [FashionBERT: Text and Image Matching with Adaptive Loss for Cross-modal Retrieval](https://mlsanity.com/paper/2005.09801/) (2020)
- [TwinBERT: Distilling Knowledge to Twin-Structured BERT Models for Efficient Retrieval](https://mlsanity.com/paper/2002.06275/) (2020)

## Built on by (most cited first, 1 of 1)

- [SPM: Structured Pretraining and Matching Architectures for Relevance Modeling in Meituan Search](https://mlsanity.com/paper/2308.07711/) (2023)

## Abstract (arXiv)

Nowadays on E-commerce platforms, products are presented to the customers with multiple modalities. These multiple modalities are significant for a retrieval system while providing attracted products for customers. Therefore, how to take into account those multiple modalities simultaneously to boost the retrieval performance is crucial. This problem is a huge challenge to us due to the following reasons: (1) the way of extracting patch features with the pre-trained image model (e.g., CNN-based model) has much inductive bias. It is difficult to capture the efficient information from the product image in E-commerce. (2) The heterogeneity of multimodal data makes it challenging to construct the representations of query text and product including title and image in a common subspace. We propose a novel Adversarial Cross-modal Enhanced BERT (ACE-BERT) for efficient E-commerce retrieval. In detail, ACE-BERT leverages the patch features and pixel features as image representation. Thus the Transformer architecture can be applied directly to the raw image sequences. With the pre-trained enhanced BERT as the backbone network, ACE-BERT further adopts adversarial learning by adding a domain classifier to ensure the distribution consistency of different modality representations for the purpose of narrowing down the representation gap between query and product. Experimental results demonstrate that ACE-BERT outperforms the state-of-the-art approaches on the retrieval task. It is remarkable that ACE-BERT has already been deployed in our E-commerce's search engine, leading to 1.46% increase in revenue.