# SocialVec: Social Entity Embeddings

arXiv: https://arxiv.org/abs/2111.03514 · HTML: https://mlsanity.com/paper/2111.03514/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 13 of its 40 references that are in the map.
- First posted on arXiv 5 Nov 2021.

## Builds on (most cited first, 13 of 13)

- [Efficient Estimation of Word Representations in Vector Space](https://mlsanity.com/paper/1301.3781/) (2013)
- [Distributed Representations of Words and Phrases and their Compositionality](https://mlsanity.com/paper/1310.4546/) (2013)
- [node2vec: Scalable Feature Learning for Networks](https://mlsanity.com/paper/1607.00653/) (2016)
- [DeepWalk: Online Learning of Social Representations](https://mlsanity.com/paper/1403.6652/) (2014)
- [Bag of Tricks for Efficient Text Classification](https://mlsanity.com/paper/1607.01759/) (2016)
- [Fine-grained Analysis of Sentence Embeddings Using Auxiliary Prediction Tasks](https://mlsanity.com/paper/1608.04207/) (2016)
- [SimLex-999: Evaluating Semantic Models with (Genuine) Similarity Estimation](https://mlsanity.com/paper/1408.3456/) (2014)
- [PyTorch-BigGraph: A Large-scale Graph Embedding System](https://mlsanity.com/paper/1903.12287/) (2019)
- [Item2Vec: Neural Item Embedding for Collaborative Filtering](https://mlsanity.com/paper/1603.04259/) (2016)
- [Baseline Needs More Love: On Simple Word-Embedding-Based Models and Associated Pooling Mechanisms](https://mlsanity.com/paper/1805.09843/) (2018)
- [Joint Learning of the Embedding of Words and Entities for Named Entity Disambiguation](https://mlsanity.com/paper/1601.01343/) (2016)
- [What Was Written vs. Who Read It: News Media Profiling Using Text Analysis and Social Media Context](https://mlsanity.com/paper/2005.04518/) (2020)
- [Demographic Representation and Collective Storytelling in the Me Too Twitter Hashtag Activism Movement](https://mlsanity.com/paper/2010.06472/) (2020)

## Abstract (arXiv)

This paper introduces SocialVec, a general framework for eliciting social world knowledge from social networks, and applies this framework to Twitter. SocialVec learns low-dimensional embeddings of popular accounts, which represent entities of general interest, based on their co-occurrences patterns within the accounts followed by individual users, thus modeling entity similarity in socio-demographic terms. Similar to word embeddings, which facilitate tasks that involve text processing, we expect social entity embeddings to benefit tasks of social flavor. We have learned social embeddings for roughly 200,000 popular accounts from a sample of the Twitter network that includes more than 1.3 million users and the accounts that they follow, and evaluate the resulting embeddings on two different tasks. The first task involves the automatic inference of personal traits of users from their social media profiles. In another study, we exploit SocialVec embeddings for gauging the political bias of news sources in Twitter. In both cases, we prove SocialVec embeddings to be advantageous compared with existing entity embedding schemes. We will make the SocialVec entity embeddings publicly available to support further exploration of social world knowledge as reflected in Twitter.