# Tell me a story about yourself: The words of shopping experience and self-satisfaction

arXiv: https://arxiv.org/abs/2108.03016 · HTML: https://mlsanity.com/paper/2108.03016/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 3 of its 77 references that are in the map.
- First posted on arXiv 6 Aug 2021.

## Builds on (most cited first, 3 of 3)

- [Distinctiveness Centrality in Social Networks](https://mlsanity.com/paper/1912.03391/) (2019)
- [The Semantic Brand Score](https://mlsanity.com/paper/2105.05781/) (2021)
- [Brand Intelligence Analytics](https://mlsanity.com/paper/2001.11479/) (2020)

## Abstract (arXiv)

In this paper we investigate the verbal expression of shopping experience obtained by a sample of customers asked to freely verbalize how they felt when entering a store. Using novel tools of Text Mining and Social Network Analysis, we analyzed the interviews to understand the connection between the emotions aroused during the shopping experience, satisfaction and the way participants link these concepts to self-satisfaction and self-identity. The results show a prominent role of emotions in the discourse about the shopping experience before purchasing and an inward-looking connection to the self. Our results also suggest that modern retail environment should enhance the hedonic shopping experience in terms of fun, fantasy, moods, and emotions.