# Emerging Methods of Auction Design in Social Networks

arXiv: https://arxiv.org/abs/2108.00381 · HTML: https://mlsanity.com/paper/2108.00381/

## Key facts

- Cited by 4 papers in the map (data through 14 Oct 2026).
- Builds on 16 of its 81 references that are in the map.
- First posted on arXiv 1 Aug 2021.

## Builds on (most cited first, 16 of 16)

- [Mechanism Design in Social Networks](https://mlsanity.com/paper/1702.03627/) (2017)
- [Selling Multiple Items via Social Networks](https://mlsanity.com/paper/1903.02703/) (2019)
- [Strategy-Proof and Non-Wasteful Multi-Unit Auction via Social Network](https://mlsanity.com/paper/1911.08809/) (2019)
- [Diffusion and Auction on Graphs](https://mlsanity.com/paper/1905.09604/) (2019)
- [Incentive-Compatible Diffusion Auctions](https://mlsanity.com/paper/2001.06975/) (2020)
- [Efficiency in Truthful Auctions via a Social Network](https://mlsanity.com/paper/1904.12422/) (2019)
- [Customer Sharing in Economic Networks with Costs](https://mlsanity.com/paper/1807.06822/) (2018)
- [Fixed-price Diffusion Mechanism Design](https://mlsanity.com/paper/1905.05450/) (2019)
- [Collaborative Data Acquisition](https://mlsanity.com/paper/1905.05481/) (2019)
- [Incentivize Diffusion with Fair Rewards](https://mlsanity.com/paper/1910.09268/) (2019)
- [Redistribution Mechanism on Networks](https://mlsanity.com/paper/1910.09335/) (2019)
- [Sybil-proof Answer Querying Mechanism](https://mlsanity.com/paper/2005.13224/) (2020)
- [Pricing and Referrals in Diffusion on Networks](https://mlsanity.com/paper/1509.06544/) (2015)
- [Maximizing Welfare in Social Networks under a Utility Driven Influence Diffusion Model](https://mlsanity.com/paper/1807.02502/) (2018)
- [Maximal Information Propagation with Budgets](https://mlsanity.com/paper/1912.04056/) (2019)
- [Barter Exchange via Friends' Friends](https://mlsanity.com/paper/2010.04933/) (2020)

## Built on by (most cited first, 4 of 4)

- [Social Sourcing: Incorporating Social Networks Into Crowdsourcing Contest Design](https://mlsanity.com/paper/2112.02884/) (2021)
- [Sybil-Proof Diffusion Auction in Social Networks](https://mlsanity.com/paper/2211.01984/) (2022)
- [Multi-Unit Diffusion Auctions with Intermediaries](https://mlsanity.com/paper/2203.07796/) (2022)
- [Strategyproofness and Monotone Allocation of Auction in Social Networks](https://mlsanity.com/paper/2507.14472/) (2025)

## Abstract (arXiv)

In recent years, a new branch of auction models called diffusion auction has extended the traditional auction into social network scenarios. The diffusion auction models the auction as a networked market whose nodes are potential customers and whose edges are the relations between these customers. The diffusion auction mechanism can incentivize buyers to not only submit a truthful bid, but also further invite their surrounding neighbors to participate into the auction. It can convene more participants than traditional auction mechanisms, which leads to better optimizations of different key aspects, such as social welfare, seller's revenue, amount of redistributed money and so on. The diffusion auctions have recently attracted a discrete interest in the algorithmic game theory and market design communities. This survey summarizes the current progress of diffusion auctions.