# The Semantic Brand Score

arXiv: https://arxiv.org/abs/2105.05781 · HTML: https://mlsanity.com/paper/2105.05781/

## Key facts

- Cited by 11 papers in the map (data through 14 Oct 2026).
- Builds on 0 of its 71 references that are in the map.
- First posted on arXiv 12 May 2021.

## Built on by (most cited first, 11 of 11)

- [Writing about COVID-19 vaccines: Emotional profiling unravels how mainstream and alternative press framed AstraZeneca, Pfizer and vaccination campaigns](https://mlsanity.com/paper/2201.07538/) (2022)
- [As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity](https://mlsanity.com/paper/2110.13815/) (2021)
- [A new system for evaluating brand importance: A use case from the fashion industry](https://mlsanity.com/paper/2106.14657/) (2021)
- [Put your money where your mouth is: Using deep learning to identify consumer tribes from word usage](https://mlsanity.com/paper/2105.13036/) (2021)
- [Corporate core values and social responsibility: What really matters to whom](https://mlsanity.com/paper/2106.01644/) (2021)
- [Tell me a story about yourself: The words of shopping experience and self-satisfaction](https://mlsanity.com/paper/2108.03016/) (2021)
- [Evaluating and improving social awareness of energy communities through semantic network analysis of online news](https://mlsanity.com/paper/2208.01892/) (2022)
- [Informed Machine Learning, Centrality, CNN, Relevant Document Detection, Repatriation of Indigenous Human Remains](https://mlsanity.com/paper/2303.14475/) (2023)
- [Brand Network Booster: A new system for improving brand connectivity](https://mlsanity.com/paper/2309.16228/) (2023)
- [LCA and energy efficiency in buildings: mapping more than twenty years of research](https://mlsanity.com/paper/2409.00065/) (2024)
- [The role of media memorability in facilitating startups' access to venture capital funding](https://mlsanity.com/paper/2507.22201/) (2025)

## Abstract (arXiv)

The Semantic Brand Score (SBS) is a new measure of brand importance calculated on text data, combining methods of social network and semantic analysis. This metric is flexible as it can be used in different contexts and across products, markets and languages. It is applicable not only to brands, but also to multiple sets of words. The SBS, described together with its three dimensions of brand prevalence, diversity and connectivity, represents a contribution to the research on brand equity and on word co-occurrence networks. It can be used to support decision-making processes within companies; for example, it can be applied to forecast a company's stock price or to assess brand importance with respect to competitors. On the one side, the SBS relates to familiar constructs of brand equity, on the other, it offers new perspectives for effective strategic management of brands in the era of big data.