# Toward Improving Coherence and Diversity of Slogan Generation

arXiv: https://arxiv.org/abs/2102.05924 · HTML: https://mlsanity.com/paper/2102.05924/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 41 of its 86 references that are in the map.
- First posted on arXiv 11 Feb 2021.

## Builds on (most cited first, 30 of 41)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [BART: Denoising Sequence-to-Sequence Pre-training for Natural Language Generation, Translation, and Comprehension](https://mlsanity.com/paper/1910.13461/) (2019)
- [Neural Machine Translation by Jointly Learning to Align and Translate](https://mlsanity.com/paper/1409.0473/) (2014)
- [Learning Phrase Representations using RNN Encoder-Decoder for Statistical Machine Translation](https://mlsanity.com/paper/1406.1078/) (2014)
- [Distributed Representations of Words and Phrases and their Compositionality](https://mlsanity.com/paper/1310.4546/) (2013)
- [Sequence to Sequence Learning with Neural Networks](https://mlsanity.com/paper/1409.3215/) (2014)
- [The Curious Case of Neural Text Degeneration](https://mlsanity.com/paper/1904.09751/) (2019)
- [A Broad-Coverage Challenge Corpus for Sentence Understanding through Inference](https://mlsanity.com/paper/1704.05426/) (2017)
- [Get To The Point: Summarization with Pointer-Generator Networks](https://mlsanity.com/paper/1704.04368/) (2017)
- [Hierarchical Neural Story Generation](https://mlsanity.com/paper/1805.04833/) (2018)
- [PEGASUS: Pre-training with Extracted Gap-sentences for Abstractive Summarization](https://mlsanity.com/paper/1912.08777/) (2019)
- [BERT Rediscovers the Classical NLP Pipeline](https://mlsanity.com/paper/1905.05950/) (2019)
- [Teaching Machines to Read and Comprehend](https://mlsanity.com/paper/1506.03340/) (2015)
- [Effective Approaches to Attention-based Neural Machine Translation](https://mlsanity.com/paper/1508.04025/) (2015)
- [On Faithfulness and Factuality in Abstractive Summarization](https://mlsanity.com/paper/2005.00661/) (2020)
- [A Primer in BERTology: What we know about how BERT works](https://mlsanity.com/paper/2002.12327/) (2020)
- [CTRL: A Conditional Transformer Language Model for Controllable Generation](https://mlsanity.com/paper/1909.05858/) (2019)
- [Stanza: A Python Natural Language Processing Toolkit for Many Human Languages](https://mlsanity.com/paper/2003.07082/) (2020)
- [Evaluating the Factual Consistency of Abstractive Text Summarization](https://mlsanity.com/paper/1910.12840/) (2019)
- [Neural Text Generation with Unlikelihood Training](https://mlsanity.com/paper/1908.04319/) (2019)
- [Bag of Tricks for Image Classification with Convolutional Neural Networks](https://mlsanity.com/paper/1812.01187/) (2018)
- [Asking and Answering Questions to Evaluate the Factual Consistency of Summaries](https://mlsanity.com/paper/2004.04228/) (2020)
- [FEQA: A Question Answering Evaluation Framework for Faithfulness Assessment in Abstractive Summarization](https://mlsanity.com/paper/2005.03754/) (2020)
- [fastai: A Layered API for Deep Learning](https://mlsanity.com/paper/2002.04688/) (2020)
- [Faithful to the Original: Fact Aware Neural Abstractive Summarization](https://mlsanity.com/paper/1711.04434/) (2017)
- [Factual Error Correction for Abstractive Summarization Models](https://mlsanity.com/paper/2010.08712/) (2020)
- [Assessing The Factual Accuracy of Generated Text](https://mlsanity.com/paper/1905.13322/) (2019)
- [Language GANs Falling Short](https://mlsanity.com/paper/1811.02549/) (2018)

## Built on by (most cited first, 1 of 1)

- [Natural Language Generation for Advertising: A Survey](https://mlsanity.com/paper/2306.12719/) (2023)

## Abstract (arXiv)

Previous work in slogan generation focused on utilising slogan skeletons mined from existing slogans. While some generated slogans can be catchy, they are often not coherent with the company's focus or style across their marketing communications because the skeletons are mined from other companies' slogans. We propose a sequence-to-sequence (seq2seq) transformer model to generate slogans from a brief company description. A naive seq2seq model fine-tuned for slogan generation is prone to introducing false information. We use company name delexicalisation and entity masking to alleviate this problem and improve the generated slogans' quality and truthfulness. Furthermore, we apply conditional training based on the first words' POS tag to generate syntactically diverse slogans. Our best model achieved a ROUGE-1/-2/-L F1 score of 35.58/18.47/33.32. Besides, automatic and human evaluations indicate that our method generates significantly more factual, diverse and catchy slogans than strong LSTM and transformer seq2seq baselines.