# Towards Fair Personalization by Avoiding Feedback Loops

arXiv: https://arxiv.org/abs/2012.12862 · HTML: https://mlsanity.com/paper/2012.12862/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 20 Dec 2020.

## Built on by (most cited first, 1 of 1)

- [On a Scale-Invariant Approach to Bundle Recommendations in Candy Crush Saga](https://mlsanity.com/paper/2408.06799/) (2024)

## Abstract (arXiv)

Self-reinforcing feedback loops are both cause and effect of over and/or under-presentation of some content in interactive recommender systems. This leads to erroneous user preference estimates, namely, overestimation of over-presented content while violating the right to be presented of each alternative, contrary of which we define as a fair system. We consider two models that explicitly incorporate, or ignore the systematic and limited exposure to alternatives. By simulations, we demonstrate that ignoring the systematic presentations overestimates promoted options and underestimates censored alternatives. Simply conditioning on the limited exposure is a remedy for these biases.