# Joint Modelling of Cyber Activities and Physical Context to Improve Prediction of Visitor Behaviors

arXiv: https://arxiv.org/abs/2008.11400 · HTML: https://mlsanity.com/paper/2008.11400/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 26 Aug 2020.

## Built on by (most cited first, 1 of 1)

- [SOCIA-nabla: Textual Gradient Meets Multi-Agent Orchestration for Automated Simulator Generation](https://mlsanity.com/paper/2505.12006/) (2025)

## Abstract (arXiv)

This paper investigates the Cyber-Physical behavior of users in a large indoor shopping mall by leveraging anonymized (opt in) Wi-Fi association and browsing logs recorded by the mall operators. Our analysis shows that many users exhibit a high correlation between their cyber activities and their physical context. To find this correlation, we propose a mechanism to semantically label a physical space with rich categorical information from DBPedia concepts and compute a contextual similarity that represents a user's activities with the mall context. We demonstrate the application of cyber-physical contextual similarity in two situations: user visit intent classification and future location prediction. The experimental results demonstrate that exploitation of contextual similarity significantly improves the accuracy of such applications.