# Unraveling the Origin of Social Bursts in Collective Attention

arXiv: https://arxiv.org/abs/1903.06588 · HTML: https://mlsanity.com/paper/1903.06588/

## Key facts

- Cited by 2 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 15 Mar 2019.

## Built on by (most cited first, 2 of 2)

- [Survey of Generative Methods for Social Media Analysis](https://mlsanity.com/paper/2112.07041/) (2021)
- [MIM-Reasoner: Learning with Theoretical Guarantees for Multiplex Influence Maximization](https://mlsanity.com/paper/2402.16898/) (2024)

## Abstract (arXiv)

In the era of social media, every day billions of individuals produce content in socio-technical systems resulting in a deluge of information. However, human attention is a limited resource and it is increasingly challenging to consume the most suitable content for one's interests. In fact, the complex interplay between individual and social activities in social systems overwhelmed by information results in bursty activity of collective attention which are still poorly understood. Here, we tackle this challenge by analyzing the online activity of millions of users in a popular microblogging platform during exceptional events, from NBA Finals to the elections of Pope Francis and the discovery of gravitational waves. We observe extreme fluctuations in collective attention that we are able to characterize and explain by considering the co-occurrence of two fundamental factors: the heterogeneity of social interactions and the preferential attention towards influential users. Our findings demonstrate how combining simple mechanisms provides a route towards complex social phenomena.