# You Watch, You Give, and You Engage: A Study of Live Streaming Practices in China

arXiv: https://arxiv.org/abs/1803.06032 · HTML: https://mlsanity.com/paper/1803.06032/

## Key facts

- Cited by 4 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 15 Mar 2018.

## Built on by (most cited first, 4 of 4)

- [Leveraging Tripartite Interaction Information from Live Stream E-Commerce for Improving Product Recommendation](https://mlsanity.com/paper/2106.03415/) (2021)
- [Online Streaming Video Super-Resolution with Convolutional Look-Up Table](https://mlsanity.com/paper/2303.00334/) (2023)
- [Live Multi-Streaming and Donation Recommendations via Coupled Donation-Response Tensor Factorization](https://mlsanity.com/paper/2110.06117/) (2021)
- [MambaVSR: Content-Aware Scanning State Space Model for Video Super-Resolution](https://mlsanity.com/paper/2506.11768/) (2025)

## Abstract (arXiv)

Despite gaining traction in North America, live streaming has not reached the popularity it has in China, where livestreaming has a tremendous impact on the social behaviors of users. To better understand this socio-technological phenomenon, we conducted a mixed methods study of live streaming practices in China. We present the results of an online survey of 527 live streaming users, focusing on their broadcasting or viewing practices and the experiences they find most engaging. We also interviewed 14 active users to explore their motivations and experiences. Our data revealed the different categories of content that was broadcasted and how varying aspects of this content engaged viewers. We also gained insight into the role reward systems and fan group-chat play in engaging users, while also finding evidence that both viewers and streamers desire deeper channels and mechanisms for interaction in addition to the commenting, gifting, and fan groups that are available today.