# Personalized Emphasis Framing for Persuasive Message Generation

arXiv: https://arxiv.org/abs/1607.08898 · HTML: https://mlsanity.com/paper/1607.08898/

## Key facts

- Cited by 4 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 29 Jul 2016.

## Built on by (most cited first, 4 of 4)

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- [Probing Product Description Generation via Posterior Distillation](https://mlsanity.com/paper/2103.01594/) (2021)
- [ENTRUST: Argument Reframing with Language Models and Entailment](https://mlsanity.com/paper/2103.06758/) (2021)
- [Powering Effective Climate Communication with a Climate Knowledge Base](https://mlsanity.com/paper/2107.11351/) (2021)

## Abstract (arXiv)

In this paper, we present a study on personalized emphasis framing which can be used to tailor the content of a message to enhance its appeal to different individuals. With this framework, we directly model content selection decisions based on a set of psychologically-motivated domain-independent personal traits including personality (e.g., extraversion and conscientiousness) and basic human values (e.g., self-transcendence and hedonism). We also demonstrate how the analysis results can be used in automated personalized content selection for persuasive message generation.