# Echoes of Persuasion: The Effect of Euphony in Persuasive Communication

arXiv: https://arxiv.org/abs/1508.05817 · HTML: https://mlsanity.com/paper/1508.05817/

## Key facts

- Cited by 5 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 24 Aug 2015.

## Built on by (most cited first, 5 of 5)

- [TwistList: Resources and Baselines for Tongue Twister Generation](https://mlsanity.com/paper/2306.03457/) (2023)
- [Must Read: A Comprehensive Survey of Computational Persuasion](https://mlsanity.com/paper/2505.07775/) (2025)
- [Persuasive Natural Language Generation -- A Literature Review](https://mlsanity.com/paper/2101.05786/) (2021)
- [Train & Constrain: Phonologically Informed Tongue-Twister Generation from Topics and Paraphrases](https://mlsanity.com/paper/2403.13901/) (2024)
- [Investigating Persuasion Techniques in Arabic: An Empirical Study Leveraging Large Language Models](https://mlsanity.com/paper/2405.12884/) (2024)

## Abstract (arXiv)

While the effect of various lexical, syntactic, semantic and stylistic features have been addressed in persuasive language from a computational point of view, the persuasive effect of phonetics has received little attention. By modeling a notion of euphony and analyzing four datasets comprising persuasive and non-persuasive sentences in different domains (political speeches, movie quotes, slogans and tweets), we explore the impact of sounds on different forms of persuasiveness. We conduct a series of analyses and prediction experiments within and across datasets. Our results highlight the positive role of phonetic devices on persuasion.