# How to Ask for a Favor: A Case Study on the Success of Altruistic Requests

arXiv: https://arxiv.org/abs/1405.3282 · HTML: https://mlsanity.com/paper/1405.3282/

## Key facts

- Cited by 15 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 13 May 2014.

## Built on by (most cited first, 15 of 15)

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- [Weakly-Supervised Hierarchical Models for Predicting Persuasive Strategies in Good-faith Textual Requests](https://mlsanity.com/paper/2101.06351/) (2021)
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- [Evaluating Decision Models for Text Annotation in Computational Social Science](https://mlsanity.com/paper/2609.24574/) (2026)
- [It Takes Two to Negotiate: Modeling Social Exchange in Online Multiplayer Games](https://mlsanity.com/paper/2311.08666/) (2023)
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- [Persuasion Strategies in Advertisements](https://mlsanity.com/paper/2208.09626/) (2022)
- ["Reasoning" with Rhetoric: On the Style-Evidence Tradeoff in LLM-Generated Counter-Arguments](https://mlsanity.com/paper/2402.08498/) (2024)
- [Community Needs and Assets: A Computational Analysis of Community Conversations](https://mlsanity.com/paper/2403.13272/) (2024)
- [Building AI Agents to Improve Job Referral Requests to Strangers](https://mlsanity.com/paper/2601.10726/) (2025)
- [Persuasion Index: A Theory-Guided Framework for Persuasion Analysis](https://mlsanity.com/paper/2606.14580/) (2026)

## Abstract (arXiv)

Requests are at the core of many social media systems such as question & answer sites and online philanthropy communities. While the success of such requests is critical to the success of the community, the factors that lead community members to satisfy a request are largely unknown. Success of a request depends on factors like who is asking, how they are asking, when are they asking, and most critically what is being requested, ranging from small favors to substantial monetary donations. We present a case study of altruistic requests in an online community where all requests ask for the very same contribution and do not offer anything tangible in return, allowing us to disentangle what is requested from textual and social factors. Drawing from social psychology literature, we extract high-level social features from text that operationalize social relations between recipient and donor and demonstrate that these extracted relations are predictive of success. More specifically, we find that clearly communicating need through the narrative is essential and that that linguistic indications of gratitude, evidentiality, and generalized reciprocity, as well as high status of the asker further increase the likelihood of success. Building on this understanding, we develop a model that can predict the success of unseen requests, significantly improving over several baselines. We link these findings to research in psychology on helping behavior, providing a basis for further analysis of success in social media systems.
