# Unveiling the link between logical fallacies and web persuasion

arXiv: https://arxiv.org/abs/1304.3940 · HTML: https://mlsanity.com/paper/1304.3940/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 14 Apr 2013.

## Built on by (most cited first, 1 of 1)

- [A Storytelling Robot managing Persuasive and Ethical Stances via ACT-R: an Exploratory Study](https://mlsanity.com/paper/2107.12845/) (2021)

## Abstract (arXiv)

In the last decade Human-Computer Interaction (HCI) has started to focus attention on forms of persuasive interaction where computer technologies have the goal of changing users behavior and attitudes according to a predefined direction. In this work, we hypothesize a strong connection between logical fallacies (forms of reasoning which are logically invalid but cognitively effective) and some common persuasion strategies adopted within web technologies. With the aim of empirically evaluating our hypothesis, we carried out a pilot study on a sample of 150 e-commerce websites.